DRAKE AND CHROME HEARTS RELEASE $39,000 JACKET

Drake

Drake

Summary:

• The collection centers on a $39,000 puffer jacket with custom Chrome Hearts cross camouflage pattern
• Additional pieces include a T-shirt and crewneck sweatshirt with matching gothic design elements
• Products are sold exclusively through Chrome Hearts flagship stores and private channels

Drake has released a collaboration between his Nike NOCTA label and Los Angeles luxury brand Chrome Hearts. The collection features three pieces that combine athletic wear with high-end materials.

The puffer jacket leads the release at $39,000. The design features a camouflage pattern constructed from Chrome Hearts crosses instead of traditional outdoor motifs. Chrome Hearts builds the pattern into Italian leather using etching and embossing techniques. Sterling silver zippers shaped like daggers and cross-detailed buttons complete the hardware.

The jacket represents the most expensive item Nike NOCTA has produced since Drake launched the label. The price reflects the material choices and the limited production run. Chrome Hearts applies its signature gothic aesthetic throughout the design, from the leather work to the metal components.

Two other items round out the collection. A T-shirt and crewneck sweatshirt both display the cross camouflage pattern through screen printing. Each piece carries dual branding from NOCTA and Chrome Hearts. The garments maintain the same visual language as the puffer jacket while offering lower price points.

Chrome Hearts has built its reputation on small-batch luxury goods since its founding in Los Angeles. The brand produces leather goods, jewelry, and apparel with gothic design elements. Sterling silver hardware appears across most Chrome Hearts products, along with cross and dagger motifs.

Nike NOCTA launched as Drake's sub-label focused on technical sportswear. Previous releases have included performance jackets, tracksuits, and footwear designed for athletes. This Chrome Hearts collaboration marks a departure from the label's typical price range and production volume.

The distribution strategy limits access to the collection. Chrome Hearts flagship locations in major cities stock the pieces. Private sales through what industry insiders call "friends and family" channels account for additional inventory. No online release has been announced.

This release follows other high-profile collaborations in the luxury streetwear space. Brands continue to push price boundaries while shrinking production numbers. The $39,000 puffer jacket places this collection at the top end of collaborative apparel pricing.

Drake's involvement with Nike extends beyond NOCTA. The artist has maintained relationships with the sportswear company through endorsements and product development. NOCTA serves as a separate entity within Nike's broader portfolio, focusing on premium athletic wear.

Chrome Hearts operates differently from traditional fashion brands. The company avoids wholesale distribution and maintains control over where products appear. Flagship stores in cities like Los Angeles, New York, Tokyo, and Paris serve as primary sales channels. The brand rarely participates in fashion weeks or traditional marketing campaigns.

The cross camouflage pattern developed for this collection applies Chrome Hearts iconography to a recognizable outdoor aesthetic. Traditional camouflage uses organic shapes to break up silhouettes. This version replaces those shapes with repeated cross symbols, maintaining the visual disruption while incorporating brand identity.

Italian leather provides the base material for the puffer jacket. Chrome Hearts sources materials from established European suppliers. The brand's Los Angeles workshop handles construction and finishing. Each piece goes through multiple production stages, from leather cutting to hardware attachment.

Sterling silver components add weight and cost to the final product. Chrome Hearts produces its hardware in-house, maintaining quality control throughout the manufacturing process. The dagger zippers and cross buttons require individual casting and finishing.

Production numbers for the collection remain undisclosed. Chrome Hearts typically produces small quantities of collaborative items. Past releases have sold out within days or hours at physical retail locations.

The T-shirt and crewneck offer entry points below the jacket's price. Exact pricing for these pieces has not been widely reported. Chrome Hearts apparel typically ranges from several hundred to several thousand dollars depending on materials and construction.

This collaboration bridges athletic wear and luxury fashion. Nike brings technical expertise in garment construction for movement and weather resistance. Chrome Hearts contributes material knowledge and artisanal finishing techniques. Drake's NOCTA label provides the conceptual framework that allows both brands to intersect.

Collectors view limited collaborations as investment pieces. Resale markets for exclusive streetwear and luxury goods continue to grow. Items from this collection will likely appear on secondary market platforms at premiums above retail pricing.

The release timing follows Drake's pattern of dropping NOCTA products without advance warning. Previous collections have appeared with minimal promotion, relying on Drake's social media presence and word-of-mouth among fashion communities.

Chrome Hearts maintains its position through scarcity and quality. The brand avoids mass production and keeps distribution tight. This approach has sustained Chrome Hearts for decades while other luxury streetwear labels have expanded and contracted.