[Fashion]

HOKA AND MARNI UNVEIL NEW SNEAKER PARTNERSHIP IN MILAN

Athletic brand Hoka partners with fashion house Marni to launch the Bondi B3LS sneaker, celebrating with a multisensory event in Milan.

photo of the collaboration between athletic footwear brand Hoka and fashion label Marni on their new Bondi B3LS sneaker. It details the shoe's technical features including a cushioned sole, mesh upper with TPU reinforcements, and rubber outsole with traction lugs. The piece describes the sneaker's four color options (red, beige, blue, brown) and three interchangeable lace styles. The article also reports on the Milan launch event at Villa Clea featuring foam installations by Finemateria, performances by artist Marta Del Grandi and dancers Federica D'Aversa and Rafael Candela, plus a multisensory dining experience by Mimosa Milano. The sneakers are available for €395 on both brands' websites.
Hoka/Marni
photo of the collaboration between athletic footwear brand Hoka and fashion label Marni on their new Bondi B3LS sneaker. It details the shoe's technical features including a cushioned sole, mesh upper with TPU reinforcements, and rubber outsole with traction lugs. The piece describes the sneaker's four color options (red, beige, blue, brown) and three interchangeable lace styles. The article also reports on the Milan launch event at Villa Clea featuring foam installations by Finemateria, performances by artist Marta Del Grandi and dancers Federica D'Aversa and Rafael Candela, plus a multisensory dining experience by Mimosa Milano. The sneakers are available for €395 on both brands' websites.
Hoka/Marni
photo of the collaboration between athletic footwear brand Hoka and fashion label Marni on their new Bondi B3LS sneaker. It details the shoe's technical features including a cushioned sole, mesh upper with TPU reinforcements, and rubber outsole with traction lugs. The piece describes the sneaker's four color options (red, beige, blue, brown) and three interchangeable lace styles. The article also reports on the Milan launch event at Villa Clea featuring foam installations by Finemateria, performances by artist Marta Del Grandi and dancers Federica D'Aversa and Rafael Candela, plus a multisensory dining experience by Mimosa Milano. The sneakers are available for €395 on both brands' websites.
Hoka/Marni

In Milan, athletic footwear specialist Hoka and fashion house Marni have revealed their latest joint venture: the Bondi B3LS sneaker. The collaborative release marks a new chapter in sports-fashion crossovers and was celebrated with a multisensory launch event highlighting the shoe's distinctive comfort features.

The Bondi B3LS represents a meeting of two different worlds – Hoka's technical athletic expertise and Marni's forward-thinking design approach. The chunky silhouette features the substantial cushioned sole that Hoka is known for, paired with an eye-catching lacing system. Available in four monochromatic color options – red, beige, blue, and brown – the sneaker balances visual impact with technical performance.

"The partnership between Hoka and Marni celebrates the natural intersection between running and fashion", said Thomas Cykana, senior director of global collaborations and partnership at Hoka. "Both brands value bold optimism, irreverent color choices, and visionary playfulness".

The Bondi B3LS incorporates several technical elements, including a responsive midsole, a mesh upper reinforced with TPU inserts along the sides, and a rubber outsole with small lugs designed to provide traction on various surfaces. Personalization is another key feature, with three interchangeable lace sets included: a flat monochromatic version, a tone-on-tone rope style, and a wider multicolored option to suit different looks.

Photo of the collaboration between athletic footwear brand Hoka and fashion label Marni on their new Bondi B3LS sneaker. It details the shoe's technical features including a cushioned sole, mesh upper with TPU reinforcements, and rubber outsole with traction lugs. The piece describes the sneaker's four color options (red, beige, blue, brown) and three interchangeable lace styles. The article also reports on the Milan launch event at Villa Clea featuring foam installations by Finemateria, performances by artist Marta Del Grandi and dancers Federica D'Aversa and Rafael Candela, plus a multisensory dining experience by Mimosa Milano. The sneakers are available for €395 on both brands' websites.
Hoka/Marni

These design elements served as inspiration for an immersive experience hosted at Villa Clea in Milan. The event emphasized tactile sensations – the central theme of the collaboration. Hoka's signature comfort and cushioning were translated into physical spaces through an installation created by design studio Finemateria, featuring distinctive foam seating and tables, culminating in an entire room with a foam floor.

As artist Marta Del Grandi performed alongside contemporary dancers Federica D'Aversa and Rafael Candela, guests experienced another sensory highlight – a specially curated menu by Mimosa Milano. Each dish was designed to stimulate multiple senses beyond taste, exploring varied textures, aromas, and visual presentations.

The Bondi B3LS sneakers are now available on both Marni and Hoka websites, priced at €395.

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Kristin Kaye

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.