JEREMY ALLEN WHITE AND PUSHA T FRONT LOUIS VUITTON CAMPAIGN

Louis Vuitton

Summary:

• Jeremy Allen White and Pusha T appear as ambassadors in Louis Vuitton's latest campaign
• Photographer Drew Vickers captures the spring/summer 2026 menswear collection by Pharrell Williams
• The campaign explores travel themes connecting Paris and Mumbai through landscapes and transportation settings

Louis Vuitton has released its new campaign featuring two prominent brand ambassadors: actor Jeremy Allen White and rapper Pusha T. Photographer Drew Vickers shot the series for the LVMH-owned luxury house.

The campaign draws inspiration from the spring/summer 2026 menswear collection created by creative director Pharrell Williams. Travel sits at the core of this visual narrative, reflecting Louis Vuitton's historical connection to luggage and mobility.

Vickers photographed the ambassadors across diverse locations. The images show roads, railways, viewpoints, and natural terrain. Each frame positions the subjects within or beside modes of transport. Train windows, delivery vans, and open landscapes serve as backdrops. The photography emphasizes transitions between destinations rather than arrival points.

The collection references a connection between Paris and Mumbai. This geographic pairing influences both the aesthetic choices and tailoring approaches visible throughout the campaign. Williams incorporated design elements from both cities into the seasonal offerings.

The campaign captures moments of waiting and movement. Subjects appear in transit, observing surroundings from various vantage points. The imagery focuses on the spaces between communities rather than urban centers themselves.

Pusha T wears tailored suits that balance formality with comfort. The tailoring demonstrates a refined approach while maintaining ease of movement. The styling choices reflect traditional menswear codes adapted for contemporary wear.

Jeremy Allen White, known for his role in the television series "The Bear", showcases contrasting patterns and color combinations. The styling pairs different tones with deliberate boldness. Proportions throughout his looks suggest a worldly sensibility. Each garment maintains distinct character within the overall compositions.

The photography style emphasizes observation. Subjects look outward through glass, across terrain, or down roadways. This approach positions viewers alongside the ambassadors rather than as distant observers. The framing choices create a sense of shared experience.

Louis Vuitton has maintained travel as a central theme since its founding. The house began as a trunk maker in 1854. This heritage continues to inform creative direction across collections. Williams' vision for the spring/summer 2026 season extends this legacy while introducing new cultural references.

The campaign arrives as part of Louis Vuitton's ongoing positioning within the menswear market. The brand works with ambassadors across entertainment and music sectors. Both White and Pusha T have established relationships with the house prior to this campaign.

Vickers' photographic approach differs from typical luxury advertising. The images avoid studio settings in favor of authentic environments. Natural light appears throughout the series. This choice aligns with a broader shift in fashion photography toward location-based storytelling.

The collection itself features varied fabrications and construction techniques. Lightweight materials appear alongside structured pieces. The range accommodates different climates and occasions. This versatility reflects the travel theme at the campaign's center.

Louis Vuitton operates as the flagship brand within LVMH, the world's largest luxury goods conglomerate. The house maintains significant influence over luxury fashion trends. Campaign choices at this level often signal broader industry directions.

The spring/summer 2026 menswear collection will reach stores in the coming months. The campaign serves as the primary visual introduction to the seasonal offerings. Additional campaign materials may follow as the collection launches across global markets.