Fashion designer Colm Dillane's KidSuper brand has launched its music division, KidSuper Records, with the release of "Big In Da Game", featuring Quavo and UK rapper Giggs.
The track's origins trace back to a chance encounter between Dillane and Giggs outside KidSuper's Brooklyn headquarters on Roebling Street, where Giggs was filming a music video with Dave East. Their initial connection led to a collaboration for KidSuper's Paris Fashion Week show STRING THEORY Fall/Winter 2024, where Quavo, present in the audience, expressed interest in joining the project.
Drawing inspiration from British crime films like Peaky Blinders and Snatch, the music video showcases pieces from KidSuper's STRING THEORY collection, with Giggs referencing the brand directly in his lyrics: "I'm in the future wearin' KidSuper".
"Big In Da Game" is now available on major streaming platforms including Spotify and Apple Music.