MASERATI SHOWS MCPURA MODEL AT GOODWOOD FESTIVAL

Summary

• The Italian manufacturer presented the MCPURA supercar at the 2025 Goodwood Festival of Speed in two body styles
• The vehicle uses a 621-horsepower twin-turbo V6 engine with carbon fiber construction and upward-opening doors
• Multiple customization options are available through the company's personalization program

The MCPURA made its public debut at this year's Goodwood Festival of Speed, where Maserati displayed both the hardtop and convertible versions of its new model. The car represents an evolution of the MC20 platform, incorporating modified styling elements and engineering refinements.

Both variants utilize the Nettuno V6 engine, a twin-turbocharged unit that produces 621 horsepower. The powerplant was developed at Maserati's facilities and connects to a carbon fiber monocoque structure. This combination achieves a power-to-weight ratio of 5 pounds per horsepower.

The MCPURA incorporates several distinctive design elements, including doors that open upward in a butterfly configuration. The convertible model, designated Cielo, features a glass roof panel that uses PDLC technology to change from opaque to transparent within one second of activation.

Maserati's Officine Fuoriserie division contributed to the development process, focusing on customization possibilities. The show car appeared in Ai Aqua Rainbow, a blue metallic finish that reflects light at different angles. Interior appointments include seats with laser-etched Alcantara surfaces and magenta-colored accent pieces.

The personalization program offers more than 30 exterior color choices, with new additions including Devil Orange and Verde Royale. According to Maserati, the model follows an "E = MCPURA" concept, which relates to the brand's approach to performance engineering.

Production takes place at the company's Modena facility on Viale Ciro Menotti, the same location where other Maserati models are assembled. The factory has been part of the brand's manufacturing operations for several decades.

Customer deliveries are scheduled to commence in the latter part of 2025. The company has not disclosed production numbers or pricing information for either body style. Both the coupe and convertible versions will be manufactured at the Italian facility using the same assembly processes.