A new architectural interpretation of the ABZORB 2000 technology will be presented during Milan Design Week 2025 through a collaborative installation by Slam Jam and New Balance. The installation, titled PALAZZO ABZORB, offers visitors an intimate exploration of the technology's evolution since its mid-1990s debut.
The Slam Jam x New Balance event will be held at the iconic Torre Breda (Langur), adding a notable architectural backdrop to the presentation. This landmark location in Milan provides a fitting setting for an installation focused on design and technological innovation.
ABZORB, first introduced as a running technology nearly three decades ago, has undergone several transformations throughout its history. The latest iteration, ABZORB 2000, represents a departure from convention, placing the heritage technology in what the brands describe as a "progressive context" that transcends specific temporal or spatial boundaries.
The installation appears to focus on highlighting the experimental nature of the ABZORB 2000 design approach. While specifics about the installation's physical attributes remain limited in the announcement, PALAZZO ABZORB seems positioned as an architectural manifestation of the technology's principles.
Milan Design Week has long served as a platform for brands to present conceptual interpretations of their products, often moving beyond simple displays to create immersive environments that communicate brand philosophies.
The collaboration between streetwear retailer Slam Jam and athletics manufacturer New Balance continues a tradition of cross-industry partnerships that have become increasingly common at design events worldwide.
Check out the image gallery above.