Summary
- Post Malone stars in SKIMS new mens campaign featuring Realtree camo prints and heavyweight fleece fabrication
- Collection launches August 21 with joggers, hoodies, t-shirts and limited-edition camouflage underwear
- Campaign shot at Utah ranch marks departure from SKIMS typical minimal aesthetic
Post Malone Models New SKIMS Mens Camo Line
SKIMS expands its menswear offerings with Post Malone as the face of their latest collection. The rapper models pieces from the Fall 2025 line in a campaign shot by Theo Wenner at a Utah ranch.
The collection centers on comfort-focused loungewear. New heavyweight fleece fabrication provides warmth and durability across multiple pieces. The line includes fleece joggers, zip-up hoodies, and basic t-shirts in both standard colors and limited-edition Realtree camouflage prints.
Photographer Theo Wenner captured Post Malone wearing the pieces in outdoor settings. The Utah ranch location shifts away from SKIMS' usual clean, neutral backdrops. The rugged environment matches Post Malone's personal style preferences.
SKIMS introduces official Realtree patterns for the first time. The brand has used camouflage designs before but never the licensed Realtree prints. These appear on underwear, t-shirts, and fleece separates as limited-edition options.
Post Malone frequently incorporates camouflage into his wardrobe choices. He previously collaborated with Stanley 1913 on camouflage-printed drinkware including tumblers and flasks. The SKIMS partnership continues this pattern preference.
Kim Kardashian founded SKIMS in 2019. The brand initially focused on shapewear and womens loungewear. Mens collections launched later as the company expanded product categories.
The heavyweight fleece represents new fabric technology for SKIMS mens line. The material targets customers seeking warm, durable loungewear options. Traditional SKIMS fabrics prioritize lightweight comfort and stretch.
Realtree produces camouflage patterns for outdoor and hunting gear. The partnership brings authentic camo designs to SKIMS fashion-focused customer base. Limited quantities create exclusivity for collectors.
The complete Fall 2025 SKIMS mens collection becomes available August 21. Customers will find products at SKIMS.com and select retail locations. Pricing details remain unannounced.
Post Malone's involvement extends SKIMS celebrity partnerships. Previous campaigns featured Pete Davidson, Usher, and other male celebrities. The brand uses famous faces to reach different demographic groups.