Summary:
- Adidas launched a video advertisement titled The Original Icon directed by Thibaut Grevet.
- Samuel L Jackson acts as the narrator alongside Kendall Jenner and James Harden.
- The brand released a Spring 2026 clothing collection featuring red accents and denim pieces.
Adidas released a new video advertisement for the Superstar sneaker. The brand titled the piece The Original Icon. Samuel L Jackson acts as the main character in the sequence. He walks through a fictional location named Hotel Superstar. He looks for a specific pair of sneakers. The company launched the Superstar model in 1969 as a basketball shoe. Professional players appreciated the rubber shell toe design for foot protection on the court. Run-DMC adopted the sneaker during the 1980s. The group wore the shoes without laces. The footwear became a standard item in music and street culture. You see the shoe maintain a presence in modern fashion.
Thibaut Grevet directed the new video. The French director prefers shooting in black and white with high contrast. He previously directed two videos for the company named CLOCKS and PYRAMIDS. Jackson narrated those previous videos. Missy Elliott and Anthony Edwards appeared in the earlier visuals. The new video features a different group of individuals. Kendall Jenner wakes up during a stop-motion sequence. Skateboarder Tyshawn Jones jumps over Jackson on a skateboard. Rapper Baby Keem walks down a hallway and passes basketball player James Harden. Singer JENNIE experiences a repeating visual sequence. Soccer player Lamine Yamal calls out the name Samuel. Singer Olivia Dean also appears in the hotel sequence.
The visual style references the film techniques of directors Stanley Kubrick and David Lynch. The scenes feature surreal moments and unusual camera angles. The soundtrack plays the song Watermelon Man by Herbie Hancock. Hancock released the track on his Head Hunters album. The jazz song provides a rhythmic background for the video sequence. You observe the cast members moving through different rooms in the hotel building. The video avoids traditional linear storytelling. The scenes prioritize visual impact over a standard narrative plot. You see the sneakers featured prominently in each frame.
The manufacturer tied the video to a new clothing release. The Spring 2026 collection updates the Originals line. The designers focused on changing textures and tones. The core color palette relies on black and white. Red details appear throughout the entire collection. The men's clothing section includes tracksuits with a loose fit. The designers used red, black and white color blocking across the signature three stripes. The men's line includes denim shorts carrying the Tyshawn name. Shoppers will find neutral t-shirts and jacquard jerseys in the retail spaces. The collection shows an increased use of denim materials for men compared to previous seasons.
The women's clothing section offers several versions of the Superstar Tracktop. Kendall Jenner wears the Equipment Blocking Red Jacket in the video. The designers produced additional jackets using faux leather materials. Another jacket version uses crochet techniques. The company intends to position the track jacket for daily wear outside of sports activities. You will find these items available on the official company website. The brand sells the merchandise through physical retail stores globally.
Check your wardrobe and decide if these new pieces fit your personal style. You have the option to view the full campaign video online. Look at the campaign images to see the specific clothing cuts. Pay attention to the fabric choices when making a purchase decision. The materials dictate the durability of the clothing. You need to consider how the new red accents blend with your current outfits. Try the loose-fitting tracksuits in a physical store to verify the correct sizing. Tracksuit measurements vary between different production years.