[Fashion]

SARAH BURTON'S FIRST GIVENCHY CAMPAIGN FEATURES REAL WOMEN

Sarah Burton debuts her first Givenchy campaign with Kaia Gerber, Adut Akech, and her personal team in Collier Schorr photography.

image about Sarah Burton's inaugural Givenchy advertising campaign featuring diverse models and team members.
Collier Schorr
image about Sarah Burton's inaugural Givenchy advertising campaign featuring diverse models and team members.
Collier Schorr
image about Sarah Burton's inaugural Givenchy advertising campaign featuring diverse models and team members.
Collier Schorr
image about Sarah Burton's inaugural Givenchy advertising campaign featuring diverse models and team members.
Collier Schorr
image about Sarah Burton's inaugural Givenchy advertising campaign featuring diverse models and team members.
Collier Schorr
image about Sarah Burton's inaugural Givenchy advertising campaign featuring diverse models and team members.
Collier Schorr
image about Sarah Burton's inaugural Givenchy advertising campaign featuring diverse models and team members.
Collier Schorr
image about Sarah Burton's inaugural Givenchy advertising campaign featuring diverse models and team members.
Collier Schorr
image about Sarah Burton's inaugural Givenchy advertising campaign featuring diverse models and team members.
Collier Schorr
image about Sarah Burton's inaugural Givenchy advertising campaign featuring diverse models and team members.
Collier Schorr

Summary

  • Sarah Burton launches debut Givenchy campaign featuring Kaia Gerber and seven other models
  • Campaign includes Burton's personal team members alongside professional models
  • Photographer Collier Schorr captures authentic moments between cast members

Sarah Burton has released her first advertising campaign for Givenchy. The Fall/Winter 2025 campaign features eight women photographed by Collier Schorr.

The cast includes models Kaia Gerber, Adut Akech, Vittoria Ceretti, Nyaduola Gabriel, Eva Herzigova, Emeline Hoareau, and Liu Wen. Burton also included her longtime collaborators: stylist Camilla Nickerson and makeup artist Lucia Pieroni. Schorr appears in one photograph as a subject.

Burton presented her first Givenchy collection in March 2025 on the Paris runway. The Fall/Winter 2025 ready-to-wear collection drew inspiration from the fashion house's archives.

"The beauty of all women inspires me, including my team", Burton explained. "I wanted to capture the brilliant women I work with amongst the cast. Real moments with everyone working together."

The campaign photographs show the women in natural poses and interactions. Schorr's photography style emphasizes authenticity over posed glamour shots.

Burton previously served as creative director at Alexander McQueen for 13 years before joining Givenchy. She replaced Matthew Williams, who left the French luxury brand in January 2025.

The campaign marks Burton's first major marketing initiative since taking the creative director role at Givenchy. The images will appear in fashion publications and digital platforms worldwide.

Fashion industry observers note the campaign's focus on diverse casting and authentic representation. The inclusion of Burton's behind-the-scenes team members reflects current trends toward showing fashion's collaborative nature.

Givenchy's parent company LVMH appointed Burton to revitalize the brand's creative direction. The fashion house has undergone multiple creative director changes in recent years.

Burton's approach differs from previous Givenchy campaigns that focused heavily on celebrity endorsements. Her strategy emphasizes craftsmanship and the women who contribute to fashion creation.

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Kristin Kaye

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.