SKIMS HIRES ERIN MAGEE AS CHIEF DESIGN OFFICER

Erin Magee Courtesy of Skims

Summary:

• Supreme veteran Erin Magee joins SKIMS as Chief Design Officer.
• SKIMS promotes Kim Schraub to Chief Brand Officer.
• The company targets product growth following a 5 billion dollar valuation, equal to 4.6 billion euros.

You watch two distinct corners of fashion culture overlap as SKIMS hires Erin Magee as Chief Design Officer. Magee spent twenty-two years building New York streetwear institution Supreme. Joining Supreme in 2004, she held multiple operational roles before serving as Chief Creative Officer. Her tenure included supervising design, product strategy, accessories, and high profile brand collaborations.

In 2007, Magee founded MadeMe, an independent New York women's clothing line centered on youth subcultures. Her brand completed notable collaborations with Dr. Martens, Alpha Industries, and Courtney Love's band Hole. Magee formally announced her departure from Supreme on August 20.

Her arrival at SKIMS represents the first Chief Design Officer position in company history. Simultaneously, SKIMS promoted Kim Schraub to Chief Brand Officer, another new executive title. Both leadership moves strengthen corporate infrastructure for the California label founded in June 2019 by Kim Kardashian, Jens Grede, and Emma Grede.

You observe SKIMS scaling beyond foundational shapewear into loungewear, swimwear, and menswear lines. Company projections anticipate annual net sales exceeding 1 billion dollars, approximately 920 million euros. A recent funding round led by Goldman Sachs Alternatives brought 225 million dollars, or 207 million euros, raising total brand valuation to 5 billion dollars, roughly 4.6 billion euros.

Magee assumes direct oversight of creative product direction as SKIMS opens permanent retail storefronts across major global cities, including a flagship on Fifth Avenue in New York. Kardashian highlighted admiration for Magee's aesthetic viewpoint and ability to engage dedicated audiences. Your view of modern apparel trends aligns with executives who successfully merge authentic streetwear heritage with mass market retail scale.