Stone Island's latest campaign for Spring/Summer 2025 continues to explore the intersection of community and research - two elements that have shaped the Moncler Group brand since its inception.
The new campaign features filmmaker Spike Lee wearing a silver-metallic jacket made from monofilament nylon with polyurethane coating. British rapper Giggs appears in an oversized UV-reactive viscose-nylon turtleneck, while John Glacier sports a ripstop nylon parka with archival camouflage print. Former footballer Hidetoshi Nakata wears a 3L Laser Camo field jacket with weatherproof membrane.
Additional faces include Better Gift Shop founder Avi Gold, NBA player Jalen Green, actor Ethan Ruan, New York Jets' Garrett Wilson, musician Gene Gallagher, and chef Ruth Rogers.
Photographer David Sims captured the subjects against white backgrounds, with styling by Max Pearmain and creative direction from Ferdinando Verderi. The campaign includes a series of questions curated by Hans Ulrich Obrist, artistic director of London's Serpentine Gallery.
The campaign began in early 2024 as a platform to showcase how Stone Island's focus on design and innovation connects people across different subcultures and backgrounds. Each campaign chapter features a diverse cast that represents various segments of the brand's following.