Aimé Leon Dore is bringing back its "SOUND" DJ series for Spring/Summer 2025, with the first installment set to premiere this Friday.
The clothing brand's music initiative, which launched in 2023, returns with a focus on New York City's electronic music landscape. The series features hour-long DJ sets recorded in the soundrooms of the brand's flagship stores, though this season will exclusively showcase performances from the New York location.
According to the brand, the SS25 series aims to celebrate "NYC's early 2000s DJ pioneers while spotlighting rising talent." The program serves as a platform connecting established artists with emerging musicians.
Brooklyn-based DJ Tony Touch will kick off the season on Friday, March 7. His set will be available on Aimé Leon Dore's YouTube channel beginning at 11 a.m. EST.
The monthly series has positioned itself as a community-centered project that honors New York's rich DJ culture. As stated in the press materials, "SOUND provides a platform for DJs to explore their craft, bridge generations and drive the culture forward."
A complete lineup of participating DJs has not yet been released. Updates will be available through ALD's dedicated SOUND website.
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