Summary:
- Jordan Brand plans to release the Air Jordan 4 Bred on November 27, 2026
- The 2026 version will reportedly feature construction closer to the 1989 original
- Full family sizing is expected with a retail price of $220
Jordan Brand has scheduled another release of the Air Jordan 4 Bred for late 2026. Sources from sneaker news accounts suggest the drop will happen on November 27, landing on Black Friday.
The Bred colorway first appeared in 1989. The shoe features black nubuck with Fire Red accents on the eyelets, tongue branding, and midsole details. Cement Grey hits appear on the wings and heel tab. White fills out the midsole base.
Reports indicate this version will track closer to the original construction than past releases. Previous retros in 2012 and 2019 made small changes to materials and proportions. The 2026 pair reportedly addresses these differences.
Specific updates include nubuck quality and structural details that match 1989 specifications. No official images have surfaced yet. The information comes from sneaker leak accounts that track Jordan Brand releases.
The shoe carries SKU IX8180-001 with a retail price set at $220. Full family sizing means the release will include men's, grade school, preschool, and toddler options. Jordan Brand typically reserves this sizing strategy for major releases.
Black Friday releases anchor Jordan Brand's yearly calendar. The date puts the Bred 4 in direct competition with other holiday drops across the sneaker industry. Past Black Friday releases from Jordan have included the Concord 11 and Bred 11.
The Air Jordan 4 silhouette was designed by Tinker Hatfield. It introduced visible Air cushioning and supportive wings. The shoe debuted during Michael Jordan's 1988-89 season. He wore the Bred colorway during games, including his famous "The Shot" playoff moment against Cleveland.
Retro releases of the Bred 4 have happened roughly every seven to eight years. The 2012 version sold out quickly at retail. The 2019 release followed a similar pattern. Resale prices for both versions stay above retail on secondary markets.
Jordan Brand has not confirmed the release through official channels. Sneaker leak accounts have a mixed track record with early information. Some releases get delayed or cancelled before reaching stores.
The move fits Jordan Brand's current retro strategy. The company has increased output of original colorways over the past few years. Other OG releases in 2025 and 2026 include the White Cement 3 and several Air Jordan 1 High colorways.
Production details remain unclear. Jordan Brand has experimented with different factories and material sources for retro releases. Quality control varies between production runs.
Retailers will likely include Nike's app and website, along with select Jordan Brand accounts. The full family sizing suggests wide distribution compared to limited collaborative releases.
Pricing holds steady at $220, matching the 2019 retail cost. Inflation has pushed some Jordan retros higher, but core models like the 4 have maintained consistent pricing.
More information should surface as the release date approaches. Jordan Brand typically shares official images and details three to four months before a drop. The next few months will confirm whether the reported construction changes materialize in the final product.
Eric Grischott
Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.