Summary:
- Giorgio Armani's spring/summer 2026 collection was shot inside his private Milan residence
- Oliver Hadlee Pearch photographed models among the designer's personal objects and art collection
- Leo Dell'Orco continues to live in the home, which sits in the building where Armani fashion shows take place
The spring/summer 2026 campaign for Giorgio Armani takes place inside the designer's Milan home. Oliver Hadlee Pearch shot the collection in the private residence where Armani lived before his death in September 2025.
Leo Dell'Orco still lives in the space. The decision to use this location connects the new collection to the designer's personal world. The home sits inside the same building where Armani held his fashion shows for years.
The choice reflects a focus on continuity. The collection represents the last designs from the Piacenza-born designer. Setting the campaign in his actual living space creates a direct link between his work and his daily life.
Vittoria Ceretti and Clement Chabernaud appear in the photographs. Aboubakar Conte, Zhaoyi Fan, and Greta Hofer also model in the series. Pearch captured them both inside the residence and in the garden area.
The models wear structured suits and loose-fitting dresses. Soft pullovers and shirts move with the body. Everything looks understated. The styling avoids obvious artifice.
Personal objects fill the frames. Design pieces, sculptures, and artworks from Armani's collection appear throughout the images. These items belonged to the designer and remain in the home. The setting shows where he lived and worked.
The campaign presents what people call Armani's signature aesthetic. His approach to clothes emphasized comfort and form. The pieces work with the body rather than against it. This philosophy shows in every frame.
The residence itself has historical weight. Armani used the building for decades as his base in Milan. The palazzo became synonymous with the brand's identity. Opening this private space to a campaign marks a departure from typical fashion photography locations.
Studios and exotic destinations usually host these shoots. Hotels, beaches, and constructed sets provide controlled environments. This campaign does the opposite. It uses a real home with real history.
The photographs show everyday spaces. Living rooms, hallways, and outdoor areas become the backdrop. Nothing looks staged for pure visual impact. The models exist in an authentic environment.
This approach strips away typical fashion campaign elements. There are no dramatic lighting setups or abstract backgrounds. The focus stays on the clothes and how they exist in lived spaces. The models move through rooms where someone actually ate meals and read books.
Pearch's photography emphasizes this naturalism. His work for other brands often features clean lines and direct compositions. Here he applies the same principles but lets the environment dictate the mood.
The color palette stays neutral. Beiges, grays, and blacks dominate. Some pieces show subtle patterns but nothing disrupts the overall restraint. The collection maintains the codes Armani established over his career.
Structured jackets appear on both male and female models. Tailoring remains central to the designs. Pants fall straight from the hip. Proportions favor ease of movement over dramatic silhouettes.
The campaign functions as documentation. It records both a collection and a space. Future viewers will see not just clothes but also the environment that shaped them. The decision to shoot in the home makes the images historical records.
Fashion houses face complicated questions after a founder dies. Some continue with new creative directors who reinterpret the archive. Others maintain existing codes with design teams. This campaign suggests a third path, one rooted in physical memory.
The building where the home sits will continue to host Armani shows. Dell'Orco's presence in the residence maintains a living connection to the designer's world. The campaign photographs make that connection visible to a wider audience.
These images will define how people remember Armani's final work. They place his last collection inside the space where he made decisions about cut, fabric, and proportion. The campaign answers the question of what best represents his vision by showing exactly where that vision developed.