Summary:
- Oakley and Travis Scott's Cactus Jack launched a joint eyewear collection.
- The release includes three frame models styled in two custom colorways with Prizm lenses.
- Director Nicolas Winding Refn filmed the promotional campaign starring Justin Jefferson.
Travis Scott leads the official eyewear partnership between his Cactus Jack label and Oakley as Chief Visionary Officer. The campaign features Minnesota Vikings wide receiver Justin Jefferson starring in a short film directed by Danish director Nicolas Winding Refn. Refn uses saturated lighting setups and dark atmospheres to present the three sunglass models. You view the campaign creative through a lens connecting late nineties athletic gear with modern street style.
The project brings back three distinct frame silhouettes from Oakley historical designs and current releases: the Straight Jacket 99, the Eye Jacket Redux, and the Plantaris. Oakley manufactures each frame using proprietary O Matter material to maintain structural strength while keeping weight low. The Straight Jacket 99 features an aggressive wrap frame designed for full coverage around your eyes. The Eye Jacket Redux preserves the classic 1999 oval shape with modified temple geometry. The Plantaris incorporates a removable silicone nose guard with flexible arms inspired by organic frog legs.
You select between two exclusive color treatments created for this collaboration: CJ Matte Mesquite and CJ Black Ink. Both frame finishes come paired with Oakley Prizm Snow Black lenses engineered to maximize visual contrast in bright settings. Each pair includes custom protective microbags and custom collector packaging featuring Cactus Jack logo prints. Prices range between $180 (€165) and $230 (€210) according to frame selection. You purchase the complete lineup through the official webstores of Cactus Jack and Oakley.
Staff
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