Moncler has cast André 3000 in Pioneers in Moncler, the new chapter of its Re/Icons campaign. The André 3000 Moncler project includes a short film and a series of stills by photographer and filmmaker Gabriel Moses, soundtracked by previously unreleased music from the artist. According to Hypebeast, it is his first musical release in more than a year, after the 2025 EP 7 Piano Sketches.
The new chapter follows the Re/Icons launch of 15 October, which starred Cher, Grace Jones and JENNIE. Re/Icons reworks archive Moncler outerwear for a new generation, and this year's edition is built around four models: Karakorum, Verone, Himalaya and Tibb.
How André 3000 shaped the Pioneers in Moncler campaign
The campaign uses mountain exploration as a metaphor for chasing big ambitions. When André 3000 was first shown the Re/Icons 2026 collection, he chose to wear and carry every piece at the same time. The result is a sculptural silhouette, with jackets rolled, tied and stacked on his body like the heavy kits of early alpine explorers.
The line that runs through the project, "Don't just follow a path. Create your own mountains", came up on set. Faced with a plain black studio backdrop, André 3000 asked for chalk and drew a mountain range by hand across the wall. That drawing became the visual frame of the whole campaign.
Gabriel Moses, who also shot the October chapter, frames the story around André 3000's career: hip-hop with Outkast, his clothing line Benjamin Bixby and New Blue Sun, his Grammy-nominated instrumental album.
Where to buy the Moncler Re/Icons collection
The Moncler Re/Icons collection is available now in select Moncler stores and online at moncler.com.
Where to buy: moncler.com, select Moncler stores
Staff
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