Photographer Joshua Gordon has shot Carhartt WIP's Spring/Summer 2025 campaign, marking a decade since his first collaboration with the workwear brand. While the season's lookbook features minimalist studio shots, the campaign itself showcases Gordon's experimental photo collages.
The London photographer applies his signature style to the new collection, creating layered images that blend saturated colors, light effects, and hand-drawn elements. Gordon also produced an accompanying video featuring his own musical composition and sound design.
The collection itself mixes Carhartt's heritage with modern updates. Key pieces include collegiate hoodies, utility vests, and camouflage jackets. The range draws from multiple eras of the brand's history, incorporating 90s-inspired denim and chambray alongside contemporary tailoring and heavyweight shirts.
This latest collaboration contrasts with Gordon's initial 2015 campaign for Carhartt WIP, which used black and white photography with collaged borders. The new work reflects his evolution as an artist while highlighting the brand's blend of workwear tradition and current style.
The Spring/Summer 2025 collection is available now through Carhartt WIP's online store and retail locations.