MAISON MARGIELA X GENTLE MONSTER FOURTH EYEWEAR COLLECTION

Maison Margiela and Gentle Monster launch a 68-piece deconstruction-themed eyewear collection on October 29, 2026, with pop-ups in eight cities.

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the fourth Maison Margiela and Gentle Monster eyewear collection. Covers the 68 designs, the Alex Prager short film, the eight pop-up cities and the October 29 launch date.

Maison Margiela/Gentle Monster

Summary:

Maison Margiela and Gentle Monster present a fourth eyewear collection of 68 pieces, with 43 sunglasses and 25 optical frames.
The designs use oversized volumes, leather wrapping and Margiela’s four white stitches, built around “Deconstruction.”
The collection launches on October 29, 2026, with pop-ups in eight cities and a short film directed by Alex Prager.

Maison Margiela and Gentle Monster present their fourth eyewear collection, built around the idea of “Deconstruction.” The range has 68 pieces, split into 43 sunglasses and 25 optical frames. The two brands released their first collaboration in 2023. The new collection launches on October 29, 2026, and pop-up spaces open on the same day.

The designs take familiar eyewear shapes and distort them. Some frames look crushed or modified. Oversized, high-volume models cover the face and extend the wearer’s peripheral vision. Gentle Monster describes these frames as masks enveloping the face. Narrow, upswept models sit inside leather wrapping, which creates a “Second Skin” effect. Margiela’s four white stitches mark the temples across the range. On the slimmer styles, the stitching looks woven and floats along the edge of the frame. Finishes run from dark tones and tortoiseshell to olive green, silver and gold.

Artist Alex Prager directed the campaign short film. The film follows a protagonist through a changing city during a ten-minute countdown. The eyewear shapes appear on a crowd of different characters. Gentle Monster says the campaign reflects both brands’ view of deconstruction as a beginning of creation, not an end.

Pop-up spaces with unfinished, irregular architecture open in eight cities: Seoul, Tokyo, Shanghai, Beijing, Bangkok, Kuala Lumpur, Melbourne and Paris. The venues include Haus Nowhere Seoul at 433 Ttukseom-ro in Seongdong-gu, Tokyo Aoyama, Haus Nowhere Shanghai, Beijing Taikoo Li, ICON SIAM in Bangkok, The Exchange TRX in Kuala Lumpur, Chadstone Shopping Centre in Melbourne and the Marais in Paris. Seoul also hosts a live performance conceived by choreographer Damien Jalet and artist Ian McMahon. The performance translates deconstruction into physical movement.

You find the collection on the Gentle Monster website, with further release details on the Maison Margiela website.

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.