Summary:
- Gentle Monster releases Bouquet eyewear collection with campaign film directed by FKA twigs and Jordan Hemingway
- Frames draw from plant stem architecture with loops, tangles, and beaded details
- Collection launches January 16 with pop-up installations in six cities
Gentle Monster has released its 2026 eyewear collection, titled Bouquet. The release includes a campaign film directed by FKA twigs and photographer Jordan Hemingway.
The collection takes inspiration from plant stem structures. Designers translated botanical forms into frames with distinctive loops, tangles, and ties. One frame features beadwork across its surface. The designs balance structured elements with organic details.
FKA twigs created an unreleased track for the campaign film. The footage shows a bud transforming into a flower. The visual progression represents growth and change, themes the brand explores in its design approach.
The collection extends beyond eyewear. Gentle Monster will install pop-up spaces in six cities worldwide. Each installation recreates a moment of floral bloom. Large-scale flower sculptures in strong colors and varied textures surround a chrome statue at the center of each space. The installations merge product display with environmental art.
The design process focused on reinterpreting natural forms. Plant stems provided the structural foundation. The frames incorporate curves and intersections that mirror how stems grow and connect. Beads on select pieces add weight and texture. The materials and construction methods allow the frames to hold their shape while maintaining flexibility.
FKA twigs and Hemingway developed the campaign concept around transformation. The film captures stages of blooming in sequence. The soundtrack underscores the visual rhythm. The collaboration brings together performance, visual art, and product design in one narrative.
The pop-up installations serve multiple functions. They provide retail space for the collection. They also create environments where visitors experience the brand's design philosophy. Each city will receive an installation tailored to its location while maintaining core elements. The chrome statue anchors each space. Surrounding sculptures vary in scale and arrangement.
Gentle Monster structures its releases around thematic concepts. Bouquet follows this pattern. The brand develops products alongside visual narratives and spatial installations. This approach positions eyewear within a broader artistic context.
The January 16 launch will occur simultaneously online and in physical stores. The website will carry the full collection. Select stores will feature installation elements. The pop-up spaces will open in coordination with the product release.
The collection includes multiple frame styles. Each draws from the botanical concept in different ways. Some emphasize linear elements that echo stem structures. Others incorporate circular forms that reference flower shapes. The beaded piece represents the most elaborate interpretation of the theme.
Gentle Monster continues to work with artists and photographers on its campaigns. Previous collaborations have paired products with short films and installations. The FKA twigs partnership follows this model while bringing her music and performance background into the project.
The Bouquet collection arrives as part of the brand's 2026 product calendar. Additional releases will follow throughout the year. Each will explore different themes and visual approaches. The botanical focus of Bouquet distinguishes it from previous collections while maintaining the brand's emphasis on conceptual design.
Retail availability begins at 11 a.m. EST on January 16. West Coast buyers need to access the site at 8 a.m. PST. International stores will open according to local time zones. The pop-up installations will remain open for limited periods in each city.
