Summary:
- British actor Josh O'Connor becomes Dior menswear ambassador under Jonathan Anderson's leadership
- O'Connor previously worked with Anderson at Loewe, appearing in multiple campaigns since 2017
- The appointment follows Anderson's recent move from Loewe to Dior as menswear creative director
Josh O'Connor has become a Dior brand ambassador. The British actor will represent the French fashion house's menswear division under creative director Jonathan Anderson.
The appointment continues a professional relationship that began when Anderson led Loewe. Anderson cast O'Connor as the face of Loewe menswear in 2017 after watching his performance in God's Own Country. O'Connor appeared in several campaigns for the Spanish brand over subsequent years.
During Anderson's decade at Loewe, he built relationships with performers including Luca Guadagnino, Drew Starkey, Joe Alwyn, Kit Connor and Sabrina Carpenter. These figures regularly attended shows, appeared in campaigns and collaborated with the brand. When Anderson's appointment at Dior became public knowledge in late 2024, observers wondered which members of this group would follow him to the French house.
O'Connor becomes the first former Loewe ambassador to join Dior under Anderson. He joins existing Dior ambassadors Kylian Mbappé, Lakeith Stanfield and 070 Shake in representing the brand.
The actor's work with Anderson extended beyond advertising campaigns. Anderson designed costumes for Challengers, Guadagnino's 2024 tennis drama starring O'Connor alongside Zendaya and Mike Faist. The film featured period-appropriate athletic wear and contemporary fashion that reflected character development throughout the narrative.
Dior released a statement describing O'Connor as someone who "embodies a singular, sensitive and undeniably modern expression of masculine elegance, perfectly in sync with the contemporary Dior style." The house positions the actor as representative of its current aesthetic direction under Anderson.
Anderson will present his second menswear collection for Dior during Paris Fashion Week this month. His debut collection in January 2025 marked his first public work for the house. The upcoming show will provide further insight into his vision for Dior menswear.
O'Connor's film career includes roles in The Crown, where he portrayed Prince Charles, and Emma, a Jane Austen adaptation. His performance in God's Own Country, the film that first drew Anderson's attention, earned critical recognition. He has worked with directors including Francis Lee, Autumn de Wilde and Guadagnino.
The actor's style has evolved alongside his career. His red carpet appearances during Loewe's tenure often featured the brand's tailoring and knitwear. His looks combined formal elements with relaxed proportions, a signature of Anderson's design approach at the Spanish house.
Fashion houses frequently appoint actors as ambassadors to connect products with cultural moments. These partnerships typically involve campaign appearances, event attendance and custom looks for premieres. The arrangements benefit both parties through increased visibility and association.
Anderson's move from Loewe to Dior represented a shift in the fashion industry. He spent ten years building Loewe into a commercially successful brand known for craft techniques and artistic collaborations. His appointment at Dior, a house with different scale and history, raised questions about how he would adapt his approach.
The question of which talents would follow Anderson now has an initial answer. O'Connor's appointment suggests continuity in Anderson's creative relationships while establishing new frameworks at Dior. Whether other figures from Anderson's Loewe period will join remains to be seen.
O'Connor's role will include attending Dior shows, wearing the brand at public events and appearing in marketing materials. The specifics of the ambassadorship have not been disclosed. His first appearance in this capacity will likely occur at the upcoming Paris Fashion Week presentation.