Summary:
- 070 Shake becomes ambassador for Dior's collections designed by Jonathan Anderson
- The singer's work spans rap and alternative pop, redefining emotional expression in mainstream music
- Dior continues to partner with artists who influence contemporary culture
Dior has appointed 070 Shake as ambassador for the collections designed by Jonathan Anderson. Anderson took on the role of creative director for both women's and men's lines in June 2025.
Danielle Balbuena, who performs as 070 Shake, works as a singer, songwriter, and producer. Her music sits between rap and alternative pop. Over recent years, she has built recognition in the music industry through her distinct approach to sound and composition.
Her albums, including "Modus Vivendi" and "Petrichor", explore different emotional territories. The projects blend rap elements with alternative pop structures. This combination has allowed her to present vulnerability and emotion in ways that differ from typical mainstream music formats.
The French fashion house has a history of working with artists who shape cultural conversations. This latest partnership follows that pattern. Balbuena's artistic output aligns with the direction Anderson has set for the brand since his appointment.
Her music production style emphasizes authenticity. The sonic choices in her albums demonstrate a willingness to push beyond conventional genre boundaries. "Modus Vivendi" established her voice in the alternative music space. "Petrichor" expanded on that foundation, showing range in both production and lyrical content.
Anderson's vision for Dior involves bringing contemporary voices into the brand's narrative. The collaboration with 070 Shake reflects this approach. Her work in music shares aesthetic principles with Anderson's design philosophy: both prioritize innovation while maintaining artistic integrity.
The appointment places Balbuena among other cultural figures who have represented the house. Dior's ambassador selections often signal shifts in the brand's identity and target audience. This choice suggests a continued focus on connecting with audiences through artists who operate outside traditional fashion circles.
Balbuena's career trajectory shows steady growth. She has collaborated with major artists while maintaining her individual artistic vision. Her production work demonstrates technical skill paired with emotional depth. These qualities make her a notable addition to Dior's roster of ambassadors.
The partnership will see Balbuena represent both the women's and men's collections. This dual role reflects her presence across different creative spaces. Her influence extends beyond music into visual aesthetics and cultural commentary.
Anderson's tenure at Dior marks a new chapter for the house. His background combines luxury fashion experience with a contemporary sensibility. Selecting 070 Shake as an ambassador demonstrates his commitment to bringing diverse artistic voices into the brand's ecosystem.
The collaboration arrives at a time when fashion houses increasingly partner with musicians and artists from various disciplines. These relationships serve multiple purposes: they expand brand reach, create cultural relevance, and introduce new perspectives into fashion narratives.
For 070 Shake, the role with Dior adds another dimension to her public presence. Her work will now intersect with high fashion in an official capacity. This creates opportunities for cross-pollination between music and fashion audiences.
The announcement reinforces Dior's position as a brand that seeks to engage with contemporary culture through strategic partnerships. By working with artists like Balbuena, the house maintains its relevance across generations and cultural movements.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.