Summary
- Dior releases its Spring Summer 2026 global campaign shot by David Sims in black and white
- The campaign stars Greta Lee, Louis Garrel, Paul Kircher, Kylian Mbappé, Laura Kaiser, Sunday Rose, and Saar Mansvelt Beck
- Jonathan Anderson's creative direction emphasizes architectural silhouettes and texture while revisiting archive references
Dior has released its Spring Summer 2026 global campaign. Photographer David Sims captured the images in black and white. Creative Director Jonathan Anderson shaped the visual direction.
The photographs function as studies in character. Each frame presents a moment suspended in time. The subjects appear either before or after action. Space plays a central role in composition. Environmental elements appear minimal yet deliberate.
The cast includes Greta Lee, Louis Garrel, Paul Kircher, Kylian Mbappé, Laura Kaiser, Sunday Rose, and Saar Mansvelt Beck. They rest, transform, and concentrate in positions between reality and fiction. The styling supports this intermediate state.
Anderson focuses on silhouette architecture and textile tactility. The clothes register both visually and physically. Archive references appear throughout the collection. Past and present exist in direct conversation.
The Bar jacket returns alongside Delft shorts. Bold lines contrast with an overall sense of calm. Tailoring sits next to denim and knitwear. Everything aligns within a single tonal range.
The bags receive distinct treatments. The Lady Dior now features tassels across its surface. The Dior Cigale displays its signature mini bow. The Dior Crunchy and Dior Bow maintain their delicate and soft qualities. The Diorly projects attitude.
Sims frames each subject with precision. His lens captures moments of pause and contemplation. The monochrome palette strips away distraction. Form and texture become primary visual elements. Light falls across fabrics to reveal construction details. Shadows define body and garment relationships.
Anderson's approach to the maison draws from its history while moving forward. He examines what made certain pieces endure. Those elements reappear in updated forms. New proportions emerge from classic foundations. Fabrics with weight and presence dominate the collection.
The styling choices reflect this balance. Formal pieces pair with casual elements. Structure exists alongside fluidity. Each look demonstrates how contrast creates cohesion. The models wear the clothes with ease. Nothing appears forced or overwrought.
The campaign photographs work as fragments of a larger narrative. Each image contains limited information yet suggests more. The viewer fills in what lies beyond the frame. This approach requires trust in the audience. Sims and Anderson provide enough detail to guide interpretation without dictating it.
The locations remain ambiguous. Interiors blend with exteriors. Backgrounds fade to gray or white. This neutrality keeps attention on the subjects and their clothing. The environment serves the narrative without competing for focus.
Anderson has brought his vision to Dior with clarity. His first campaign for the house establishes a visual language. The black and white photography creates continuity across diverse subjects. The casting choices span ages and backgrounds. Each person brings their own presence to the frame.
The bags function as characters within the campaign. They appear with purpose rather than as afterthoughts. The Lady Dior receives a textural update with tassels. The treatment adds dimension without losing the bag's recognizable shape. The Cigale bow remains small and precise. The Crunchy and Bow styles continue their soft approach. The Diorly stands apart with its assertive design.
Texture plays throughout every image. Knits show their weave. Denim reveals its weight. Tailored pieces display their construction. The photography captures these qualities without excessive detail. You sense how each fabric would feel.
The collection demonstrates Anderson's understanding of the maison's codes. He knows which elements define Dior. He also knows when to push boundaries. This campaign introduces his vision while respecting what came before. The result feels both familiar and new.
Eric Grischott
Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.