Summary:
- Federico Sorrentino shows his analogue photography at the Baracuta store during Milan Design Week 2026.
- The exhibition highlights common objects through manual film development techniques.
During Milan Design Week 2026 you will find a new photography exhibition at the Baracuta store. The store operates at Corso Genova 1 in Milan. Federico Sorrentino presents a project titled Observing The Ordinary. He works entirely with analogue film. Sorrentino explores the objects you interact with daily. Sorrentino focuses his lens on things you normally ignore. He develops his prints manually in a darkroom. This manual process slows down the creation of images. The manual printing process forces a slower evaluation of colour and light. You experience a specific visual sensibility rooted in traditional techniques. Colour acts as the primary link between the photographer's visual research and the Baracuta brand identity. The contrast generated by light gives common objects a renewed physical presence.
The exhibition references the work of William Eggleston. Eggleston established colour as an independent language in documentary photography. You see colour functioning as an interpretative tool rather than a descriptive feature. The project establishes a dialogue with Andy Warhol and Pop Art. The goal is to assign symbolic value to everyday objects. Sorrentino elevates these objects into subjects for visual study. Light and material transform the gallery space into a narrative about English life.
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