GANNI TEAMS WITH NEW BALANCE ON 1906L SNEAKER

Summary:

• Danish fashion house GANNI partners with New Balance on the 1906L hybrid sneaker
• The shoe combines runner elements with loafer design, featuring snakeskin print and metal logos
• Available September 24 at GANNI stores and online, then New Balance on September 30 for $190

Copenhagen fashion house GANNI has partnered with New Balance to create the 1906L, a hybrid shoe that blurs the line between athletic and dress footwear. The collaboration addresses the growing sneaker-loafer trend that appeals to consumers seeking both comfort and style.

The 1906L design merges New Balance's running shoe foundation with traditional loafer elements. The upper showcases GANNI's signature snakeskin print across a multi-colored palette. A chunky rubber sole provides the athletic base, while the classic loafer strap receives an update through metal hardware.

Two co-branded metal logos replace the traditional penny detail. GANNI's butterfly logo sits alongside New Balance's metal emblem on the strap. This hardware choice signals the brands' shared approach to mixing casual and formal aesthetics.

The sneaker-loafer category has gained traction among fashion-conscious consumers who want versatile footwear. These hybrid designs work for both casual and semi-formal occasions, eliminating the need to switch between different shoe types throughout the day.

GANNI brings its Danish design sensibility to New Balance's technical expertise. The brand has built recognition for mixing prints and textures in unexpected ways. This collaboration extends that approach to athletic footwear.

New Balance selected the 1906 silhouette as the foundation. This model offers the structural elements needed for the loafer transformation while maintaining the brand's running shoe DNA. The result balances performance features with dress shoe references.

The limited release follows a strategic timeline. GANNI stores and website will offer the 1906L starting September 24. New Balance channels will carry the shoe beginning September 30. The retail price stands at $190.

This partnership represents both brands' interest in expanding beyond their core categories. GANNI moves into athletic footwear while New Balance explores fashion-forward design elements. The collaboration tests consumer appetite for hybrid footwear that challenges traditional categories.