WET LEG'S RHIAN TEASDALE SILENCES ONLINE NOISE IN BERLIN

press photo of Wet Leg frontwoman Rhian Teasdale and an embedded 60-second manifesto film in which she navigates animated symbols representing online noise, opinions, and unsolicited advice before taking control of a car's steering wheel. A concert photo from the exclusive Berlin event, where Wet Leg headlined a live show tied to the campaign, is also referenced.

Summary:

Wet Leg frontwoman Rhian Teasdale stars in a new manifesto film urging Gen Z to tune out digital overwhelm and reclaim their sense of identity.
The campaign culminated in an exclusive live concert in Berlin, where Wet Leg headlined a former garage workshop transformed for the occasion.
A citywide treasure hunt across Berlin gave fans the chance to track down a hidden "NOT A PASSENGER" car and win tickets to the show.

Being online today can feel like sitting in the backseat of your own life, with everyone else seeming to have their hands on the wheel. That tension sits at the heart of "NOT A PASSENGER", a new Deutsche Telekom campaign fronted by Rhian Teasdale, singer of Grammy-winning band Wet Leg, which closed with a headline concert in Berlin last week.

The campaign speaks directly to Gen Z's daily flood of algorithm-driven content, conflicting opinions, and unsolicited advice, from "protein-maxxing" trends to relentless "follow your dreams" messaging. Having grown up entirely within digital culture, this generation has gained real fluency and creativity online, but also a kind of quiet exhaustion. The JIM-Studie 2025 found that roughly one in five young people feel overwhelmed by the sheer volume of social media.

"NOT A PASSENGER" gives young people permission to tune out the noise and reconnect with their own instincts. Ulrich Klenke, Chief Brand Officer at Deutsche Telekom, describes it as a generational challenge: helping young people stay connected to who they are, and ensuring the digital world works for them rather than against them.

At the center of the campaign is a 60-second manifesto film, in which Teasdale navigates symbolic representations of noise, judgment, and advice before ultimately taking the wheel herself. Watch it here:

The story continued on 26 August, when Wet Leg headlined an exclusive "NOT A PASSENGER" concert at a former garage workshop in Berlin. Teasdale said the message resonated personally: running a band today means running social media too, and filtering out the noise to stay on her own frequency. A citywide treasure hunt beforehand let fans track down a hidden "NOT A PASSENGER" car for a shot at tickets.

The campaign is the latest chapter in Deutsche Telekom's ongoing platform supporting Gen Z as they navigate online life with more confidence and control.

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