Summary:
- JD Sports releases the New Balance ABZORB 2000 in two exclusive colorways on February 16, 2026.
- The design incorporates ABZORB cushioning technology originally introduced in 1993 along with SBS pods.
- A promotional campaign accompanied the launch and filmed scenes in Liverpool, Marseille, Los Angeles, and Bangkok.
JD Sports has scheduled the release of the New Balance ABZORB 2000 for Monday, February 16, 2026. You will find this specific model available only through the UK-based retailer. The drop consists of two distinct colorways. Buyers can choose between a Grey/Blue variation or a Black/Red option. Both pairs retail for 200 euros.
The design of the ABZORB 2000 draws heavily on technical specifications established decades ago. New Balance first introduced their proprietary ABZORB technology in 1993. This material initially served performance runners who required impact reduction during training. The brand has since transitioned this feature into their lifestyle sector. The 2026 iteration utilizes this cushioning system across the full length of the shoe.
You will notice specific structural elements intended to differentiate this silhouette from previous models. The shoe features a curved sole unit and includes SBS pods for additional support. The upper portion of the sneaker maintains a minimal aesthetic that contrasts with the detailed sole tooling. These choices reflect a design language that references running footwear from the early 2000s.
The retailer supported this product launch with a visual campaign that documents various international locations. Production teams filmed content in Liverpool, Marseille, Los Angeles, and Bangkok. This follows a preceding tour in December 2025 that covered Liverpool, Rotterdam, Marseille, and Naples. The marketing materials focus on local communities in these cities rather than using traditional studio photography.
For those interested in acquiring the ABZORB 2000, the shoes become available for purchase on February 16. The release reinforces the ongoing partnership between the retailer and the manufacturer. You can view the full specifications and stock availability directly through JD channels starting next Monday.