The Air Jordan 1 Hi '85 "Bred" is set to return on February 14, 2025, coinciding with NBA All-Star Weekend and marking 40 years since the original Air Jordan 1 release. This version aims to replicate the 1985 design specifications more precisely than previous reissues.
The sneaker maintains its signature black and red leather upper with white accents. Key details include a modified Swoosh shape, compact Wings logo, and elevated collar height - elements that mirror the 1985 original. The construction is completed with a stitched white midsole and red outsole.
This release represents a shift in Jordan Brand's strategy. While the Air Jordan 1 dominated sneaker sales from 2015 to 2020, recent market trends have favored technical running shoes, with models like the Air Jordan 4 gaining prominence. The decision to release the "Bred" colorway in the Hi '85 form follows the success of the "Lost & Found" edition in 2022.
Unlike recent variations such as the 2023 satin version or 2021's patent leather release, this model returns to full leather construction, last seen in the 2016 retro. Previous retro releases occurred in 1994, 2001, and 2009.
The launch will be limited to 23 North American retailers, with pairs priced at $250 - a 25% increase from standard Air Jordan 1 pricing. Jordan Brand has indicated this price reflects premium materials and special packaging, though specific details remain unconfirmed.
Product Details:
Name: Air Jordan 1 Hi '85 "Bred"
Color: Black/Varsity Red/White
SKU: HV6674-067
Price: $250
Release: February 14, 2025
Distribution: Select retailers and Nike SNKRS