Samuel Ross unveiled his first collection with ZARA at Paris Fashion Week, marking a new chapter for both the British designer and the Spanish retailer. The Fall/Winter 2025 presentation, held in a darkened space illuminated by digital installations, showcased Ross's design language through accessible luxury.
The collection centered on practical menswear with architectural elements. Models wore waist-cinched outerwear and white cargo shorts, demonstrating Ross's focus on structure and form. The pieces featured clean lines throughout, from boxy knee-length coats to streamlined puffer jackets and tailored joggers.
Ross's attention to detail emerged in the accessories – caps with extended ear flaps, compact bags, and leather footwear complemented the clothing. The color palette stayed understated, with muted tones appearing on bomber jackets and hooded pieces.
The show's setting played with light and shadow, as digital projections transformed the black-box venue. Models moved at a relaxed pace, allowing viewers to examine the construction and finishing of each garment.
This collaboration brings Ross's design perspective to ZARA's global audience, combining his background in industrial design with accessible price points. The collection is expected to arrive in stores by September 2025.
Ross, known for founding A-COLD-WALL* and working with brands like Nike and Dr. Martens, developed this line under his SR_A studio. The collection reflects his ongoing exploration of functionality in contemporary menswear.