The Italian fashion house Giorgio Armani introduced its latest menswear campaign during Paris Fashion Week, featuring producer Kaytranada, "Shadow and Bone" actor Archie Renaux, and model-musician Soo Joo Park.
Photographer Luis Alberto Rodriguez captured the campaign, which centers on classic menswear pieces reimagined through modern styling. The collection showcases tailored garments in navy blue and black, constructed from vicuña, cashmere, and wool. Key pieces include double-breasted jackets, knitted blazers, and trench coats designed for versatile day-to-night wear.
The campaign's cast represents different creative fields: Kaytranada, known for his electronic music production; Archie Renaux, who recently appeared in several high-profile television series; and Soo Joo Park, who has walked runways for major fashion houses while pursuing her music career.
This release follows Armani's recent collaboration with streetwear brand KITH, marking another step in the label's evolution since its founding as a menswear brand. The house has expanded beyond traditional gender-specific design, adapting to changing fashion perspectives while maintaining its signature aesthetic.
The collection is available at Giorgio Armani boutiques in Milan, Paris, New York, Beijing, and Tokyo, as well as through the brand's website.