[Fashion]

ADIDAS & SOMEONE SOMEWHERE RELEASE MEXICAN FOOTBALL JERSEY

Adidas and Someone Somewhere release a hand-embroidered Mexican football jersey. You scan a QR code to read about the artisan.

This image outlines the release of a limited edition adidas and Someone Somewhere Mexican football jersey. The jersey features hand embroidery by Indigenous artisans.
adidas/Someone Somewhere
This image outlines the release of a limited edition adidas and Someone Somewhere Mexican football jersey. The jersey features hand embroidery by Indigenous artisans.
adidas/Someone Somewhere
This image outlines the release of a limited edition adidas and Someone Somewhere Mexican football jersey. The jersey features hand embroidery by Indigenous artisans.
adidas/Someone Somewhere
This image outlines the release of a limited edition adidas and Someone Somewhere Mexican football jersey. The jersey features hand embroidery by Indigenous artisans.
adidas/Someone Somewhere
This image outlines the release of a limited edition adidas and Someone Somewhere Mexican football jersey. The jersey features hand embroidery by Indigenous artisans.
adidas/Someone Somewhere
This image outlines the release of a limited edition adidas and Someone Somewhere Mexican football jersey. The jersey features hand embroidery by Indigenous artisans.
adidas/Someone Somewhere
This image outlines the release of a limited edition adidas and Someone Somewhere Mexican football jersey. The jersey features hand embroidery by Indigenous artisans.
adidas/Someone Somewhere
This image outlines the release of a limited edition adidas and Someone Somewhere Mexican football jersey. The jersey features hand embroidery by Indigenous artisans.
adidas/Someone Somewhere
This image outlines the release of a limited edition adidas and Someone Somewhere Mexican football jersey. The jersey features hand embroidery by Indigenous artisans.
adidas/Someone Somewhere
This image outlines the release of a limited edition adidas and Someone Somewhere Mexican football jersey. The jersey features hand embroidery by Indigenous artisans.
adidas/Someone Somewhere

Summary:

  • Adidas and Someone Somewhere launched a Mexican national football jersey with hand embroidery.
  • Women artisans from the Sierra Norte de Puebla made 2,026 pieces.
  • A QR code on the garment links you to the specific artisan profile.

Adidas and Someone Somewhere are releasing a limited edition Mexican national football jersey. Indigenous Mexican artisans hand-embroidered the piece. For the first time a national football team releases a World Cup jersey with hand embroidery. This collaboration places Mexico in a conversation about identity and tradition. Social enterprises and global brands work together to transform industries. The limited edition consists of 2,026 pieces. A woman artisan from the Sierra Norte de Puebla made and signed each one.

The jersey belongs to a wider collection of seven adidas Originals products. These items represent more than 165,000 hours of paid artisan work. Artisans embroidered the jerseys in green, white, and red to match the Mexican flag. The process achieves textures and reliefs impossible for industrial machines to replicate. The stitches tell a story and reflect a living heritage. You will find a QR code included on the piece. You scan the code to read the story of the artisan. The connection forms directly between you and the person behind the product. Human traceability redefines belonging and pride.

The launch celebrates the third World Cup hosted in Mexico. The garment captures the local culture and football passion. The design works for your everyday life beyond the pitch. The collaboration between adidas and Someone Somewhere began as a spark in 2024. Artificial intelligence generated an idea for a Mexican National Team jersey with artisanal embroidery. The digital vision caught the attention of millions. The idea comes to life through the hands of the artisans. The garment turns fabric into a story. The jersey acts as a reminder of identity and origin. Someone Somewhere and adidas brought the vision to life. The digital conversation became a tangible collection. The items arrive in stores to mark a new chapter in Mexican design and sport. The jersey represents the team and the country.

You buy the jersey at someonesomewhere.mx starting the eighteenth of the fifth month in 2026. You also find the collection at Someone Somewhere stores in Condesa, Antara, and Plaza Satelite. Someone Somewhere operates as a social enterprise. The company creates fair job opportunities for artisans and textile workers while caring for the natural world. The creator signs every product. The company works with hundreds of rural artisans across seven marginalized Mexican states. The artisans apply traditional techniques to clothing and accessories. Someone Somewhere holds certifications including B Corp and EcoVadis. The company contributes to 10 Sustainable Development Goals for 2030. The company approaches sustainability across cultural, environmental, social, and economic dimensions. The vision focuses on reaching rural artisans striving to keep traditions alive. The work improves the lives of artisans and their communities.

Eric Grischott

Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.

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