[Fashion]

THE RETURN OF GRAY DAYS: NEW BALANCE'S ANNUAL MAY CELEBRATION

New Balance launches its annual Gray Days celebration for May 2025, featuring multiple sneaker releases modeled by Aminé and Cameron Brink.

image of the New Balance's annual Gray Days celebration happening throughout May 2025. It details the complete release schedule of gray-colored sneakers and apparel, beginning with multiple models launching on May 1st including the MT10, 740, and 9060. It mentions that brand representatives Aminé and Cameron Brink appear in the promotional lookbook. The article provides specific release dates for notable models like the 1906L sneaker loafer (May 14th), the ABZORB 2010 and 471 silhouettes (May 22nd), Andrew Reynolds' Numeric 933 (May 26th), and the 1300JP (May 29th). Products will be available through New Balance and select retailers, priced between $40 and $330.
New Balance
image of the New Balance's annual Gray Days celebration happening throughout May 2025. It details the complete release schedule of gray-colored sneakers and apparel, beginning with multiple models launching on May 1st including the MT10, 740, and 9060. It mentions that brand representatives Aminé and Cameron Brink appear in the promotional lookbook. The article provides specific release dates for notable models like the 1906L sneaker loafer (May 14th), the ABZORB 2010 and 471 silhouettes (May 22nd), Andrew Reynolds' Numeric 933 (May 26th), and the 1300JP (May 29th). Products will be available through New Balance and select retailers, priced between $40 and $330.
New Balance
image of the New Balance's annual Gray Days celebration happening throughout May 2025. It details the complete release schedule of gray-colored sneakers and apparel, beginning with multiple models launching on May 1st including the MT10, 740, and 9060. It mentions that brand representatives Aminé and Cameron Brink appear in the promotional lookbook. The article provides specific release dates for notable models like the 1906L sneaker loafer (May 14th), the ABZORB 2010 and 471 silhouettes (May 22nd), Andrew Reynolds' Numeric 933 (May 26th), and the 1300JP (May 29th). Products will be available through New Balance and select retailers, priced between $40 and $330.
New Balance
image of the New Balance's annual Gray Days celebration happening throughout May 2025. It details the complete release schedule of gray-colored sneakers and apparel, beginning with multiple models launching on May 1st including the MT10, 740, and 9060. It mentions that brand representatives Aminé and Cameron Brink appear in the promotional lookbook. The article provides specific release dates for notable models like the 1906L sneaker loafer (May 14th), the ABZORB 2010 and 471 silhouettes (May 22nd), Andrew Reynolds' Numeric 933 (May 26th), and the 1300JP (May 29th). Products will be available through New Balance and select retailers, priced between $40 and $330.
New Balance
image of the New Balance's annual Gray Days celebration happening throughout May 2025. It details the complete release schedule of gray-colored sneakers and apparel, beginning with multiple models launching on May 1st including the MT10, 740, and 9060. It mentions that brand representatives Aminé and Cameron Brink appear in the promotional lookbook. The article provides specific release dates for notable models like the 1906L sneaker loafer (May 14th), the ABZORB 2010 and 471 silhouettes (May 22nd), Andrew Reynolds' Numeric 933 (May 26th), and the 1300JP (May 29th). Products will be available through New Balance and select retailers, priced between $40 and $330.
New Balance
image of the New Balance's annual Gray Days celebration happening throughout May 2025. It details the complete release schedule of gray-colored sneakers and apparel, beginning with multiple models launching on May 1st including the MT10, 740, and 9060. It mentions that brand representatives Aminé and Cameron Brink appear in the promotional lookbook. The article provides specific release dates for notable models like the 1906L sneaker loafer (May 14th), the ABZORB 2010 and 471 silhouettes (May 22nd), Andrew Reynolds' Numeric 933 (May 26th), and the 1300JP (May 29th). Products will be available through New Balance and select retailers, priced between $40 and $330.
New Balance
image of the New Balance's annual Gray Days celebration happening throughout May 2025. It details the complete release schedule of gray-colored sneakers and apparel, beginning with multiple models launching on May 1st including the MT10, 740, and 9060. It mentions that brand representatives Aminé and Cameron Brink appear in the promotional lookbook. The article provides specific release dates for notable models like the 1906L sneaker loafer (May 14th), the ABZORB 2010 and 471 silhouettes (May 22nd), Andrew Reynolds' Numeric 933 (May 26th), and the 1300JP (May 29th). Products will be available through New Balance and select retailers, priced between $40 and $330.
New Balance
image of the New Balance's annual Gray Days celebration happening throughout May 2025. It details the complete release schedule of gray-colored sneakers and apparel, beginning with multiple models launching on May 1st including the MT10, 740, and 9060. It mentions that brand representatives Aminé and Cameron Brink appear in the promotional lookbook. The article provides specific release dates for notable models like the 1906L sneaker loafer (May 14th), the ABZORB 2010 and 471 silhouettes (May 22nd), Andrew Reynolds' Numeric 933 (May 26th), and the 1300JP (May 29th). Products will be available through New Balance and select retailers, priced between $40 and $330.
New Balance
image of the New Balance's annual Gray Days celebration happening throughout May 2025. It details the complete release schedule of gray-colored sneakers and apparel, beginning with multiple models launching on May 1st including the MT10, 740, and 9060. It mentions that brand representatives Aminé and Cameron Brink appear in the promotional lookbook. The article provides specific release dates for notable models like the 1906L sneaker loafer (May 14th), the ABZORB 2010 and 471 silhouettes (May 22nd), Andrew Reynolds' Numeric 933 (May 26th), and the 1300JP (May 29th). Products will be available through New Balance and select retailers, priced between $40 and $330.
New Balance
image of the New Balance's annual Gray Days celebration happening throughout May 2025. It details the complete release schedule of gray-colored sneakers and apparel, beginning with multiple models launching on May 1st including the MT10, 740, and 9060. It mentions that brand representatives Aminé and Cameron Brink appear in the promotional lookbook. The article provides specific release dates for notable models like the 1906L sneaker loafer (May 14th), the ABZORB 2010 and 471 silhouettes (May 22nd), Andrew Reynolds' Numeric 933 (May 26th), and the 1300JP (May 29th). Products will be available through New Balance and select retailers, priced between $40 and $330.
New Balance

New Balance is once again embracing its iconic "Grey" color with the return of its annual "Grey Days" celebration throughout May. The month-long event brings together the brand's ambassadors and athletes while featuring special product releases, events, and storytelling opportunities.

For this year's edition, the sportswear company has revealed its complete schedule of footwear drops, showcased in a lookbook featuring brand representatives including musician Aminé and basketball star Cameron Brink.

The release calendar begins immediately with several models launching today, May 1st. This initial wave includes the MT10, 740, 1000, Fresh Foam X 1080v14, 9060, and T500 sneakers, alongside a collection of grey-toned apparel.

Later in the month, the unconventional 1906L sneaker loafer will arrive on May 14th in its previously previewed grey colorway. May 22nd will introduce two distinct silhouettes: the contemporary ABZORB 2010, which offers a modern interpretation of early 2000s running shoes, and the 471, which draws inspiration from 1970s design elements.

The schedule continues with professional skateboarder Andrew Reynolds' Numeric 933 model releasing in grey on May 26th. The month concludes with the highly anticipated return of the legendary 1300JP on May 29th.

All "Grey Days" products will be available through New Balance's official channels and select retailers, with prices ranging from $40 to $330.

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Eric Grischott

Eric Grischott

Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.