New York's NOAH is taking measured steps forward with its Spring/Summer 2025 collection. Co-founders Brendon and Estelle Bailey-Babenzien have crafted a range that maintains the brand's core identity while introducing subtle but meaningful updates to their established designs.
The collection centers on reimagined wardrobe staples: canvas jackets with single-breasted cuts, oxford button-downs, and seersucker suits featuring integrated belts. Pocket tees appear alongside traditional styles like cotton sweaters and polos. The brand brings back its signature boardshorts with practical side pockets, while Shetland wool pieces and vintage-inspired granny and popcorn knits round out the knitwear selection.
This season marks a deeper focus on tailoring. NOAH has sourced fabrics from select mills and incorporated linen materials from Magee. The brand also continues its partnership with Barbour, merging American Northeast influences with British menswear traditions.
"Spring represents a time of renewal", says Brendon Babenzien. While past seasons showcased bold color choices, the new collection adopts a more understated approach. The palette reflects this shift toward precision in design and execution.
The first delivery of NOAH's SS25 collection releases today at 11 a.m., available through the brand's website and New York City flagship store.
Technical Details:
- Release Date: February 13, 2025
- Availability: NOAH website and NYC flagship store
- Key Pieces: Single-breasted canvas jackets, oxford button-downs, seersucker suits, pocket tees
- Materials: Cotton, Shetland wool, linen from Magee
- Notable Collaboration: Barbour partnership continuation