[Sport]

NYC AND MAYOR ZOHRAN MAMDANI LAUNCH WORLD CUP JERSEYS

New York City and Mayor Zohran Mamdani release 46 Euro World Cup football jerseys manufactured by Mazzi Sports in Brooklyn.

image description of the launch of local New York City World Cup apparel priced at 46 Euros to provide an alternative to expensive tournament merchandise.
Courtesy Of Mayor's Office Of New York
image description of the launch of local New York City World Cup apparel priced at 46 Euros to provide an alternative to expensive tournament merchandise.
Courtesy Of Mayor's Office Of New York
image description of the launch of local New York City World Cup apparel priced at 46 Euros to provide an alternative to expensive tournament merchandise.
Courtesy Of Mayor's Office Of New York
image description of the launch of local New York City World Cup apparel priced at 46 Euros to provide an alternative to expensive tournament merchandise.
Courtesy Of Mayor's Office Of New York
image description of the launch of local New York City World Cup apparel priced at 46 Euros to provide an alternative to expensive tournament merchandise.
Courtesy Of Mayor's Office Of New York
image description of the launch of local New York City World Cup apparel priced at 46 Euros to provide an alternative to expensive tournament merchandise.
Courtesy Of Mayor's Office Of New York
image description of the launch of local New York City World Cup apparel priced at 46 Euros to provide an alternative to expensive tournament merchandise.
Courtesy Of Mayor's Office Of New York

Summary:

  • New York City sells 1500 custom soccer kits priced at 46 Euros at the downtown Manhattan CityStore.
  • Local designer Arsh Raziuddin designed the collection using municipal infrastructure visual motifs.
  • Family-owned manufacturer Mazzi Sports produced the apparel inside a Bed-Stuy factory.

New York City soccer fans have a new apparel option as the global tournament begins. Mayor Zohran Mamdani announced a collection of community-focused jerseys priced at 46 Euros. This initiative counters the high pricing of official tournament gear, which frequently ranges from 92 Euros to 165 Euros. Official tournament merchandise honoring host cities reaches 345 Euros, creating financial barriers for many local supporters. The municipal collection sells entirely at cost to ensure financial accessibility for residents throughout the five boroughs. Buyers find the apparel exclusively at the downtown Manhattan CityStore starting June 12, 2026.

Brooklyn graphic designer Arsh Raziuddin directed the visual concept alongside the municipal in-house design team. The garments reject standard tourist iconography, focusing instead on authentic municipal infrastructure and daily street life. A custom pigeon graphic occupies the right chest area, balanced by a soccer-ball-patterned apple graphic, nicknamed the Bapple, positioned below the left shoulder. The color palette draws directly from public transit systems and civic staples. You will recognize specific hues from subway green, taxi yellow, coffee cup blue, ferry orange, and public signage red. This creative approach transforms daily metropolitan elements into a sportswear aesthetic.

Total production spans 1500 units distributed equally across three color combinations. The colorways include black and white, yellow and black, and blue and orange, providing 500 jerseys per style. The city selected Mazzi Sports, a family-owned apparel company located in Bedford-Stuyvesant, Brooklyn, to manufacture the garments. This local business has produced athletic wear from the Brooklyn location since 1986, following the initial founding in Colombia during the 1970s. Prioritizing a local neighborhood business over global corporate manufacturing plants allows the municipal government to invest directly in regional textile jobs. The strategy highlights the grassroots soccer culture existing across individual city neighborhoods.

This clothing release aligns with broader municipal strategies targeting tournament affordability for working residents. The city administration previously organized a public lottery providing forty-six Euro match tickets at MetLife Stadium, including free round-trip bus transportation for local winners. Additional city programs include free public match viewings in Central Park, fifty designated soccer street locations across the boroughs, and extended nighttime lighting on public athletic fields. You observe a coordinated effort to prevent corporate ticket and merchandise pricing from excluding local communities during major international sports tournaments. Supporters seeking these custom garments must visit the Manhattan CityStore quickly before the limited supply sells out.

Soufiene El Boub

was born and raised in France, where he also pursued his education. With a lifelong passion for sports and storytelling, Soufiene has become a sports editor, known for his insightful analysis writing. His unique perspective, shaped by his French upbringing, adds a distinctive flair to his work in the world of sports journalism.

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