Summary:
- The French fashion house made a new custom presentation case for the 2026 football tournament final.
- Artisans made the leather trunk by hand in the historic Asnières-sur-Seine workshop.
- The brand also launched three luxury watch and travel cases starting at 9,000 euros.
Football has always been about more than sport. The culture of the pitch merges with Paris fashion as the final match of the 2026 FIFA World Cup approaches. On Sunday, July 19, 2026, Spain and Argentina meet at the New York New Jersey Stadium in East Rutherford. The winning team receives the historic 18-carat gold and malachite trophy. This golden award travels to the pitch inside a custom container from Louis Vuitton.
Artisans made the bespoke Trophy Trunk by hand at the brand's historic workshop in Asnières-sur-Seine, near Paris. This workshop has operated since 1859, preserving traditional French savoir-faire. The exterior features the famous Monogram canvas, styled with two front panels. These panels display a hand-painted golden letter V, standing for both Victory and Vuitton. The shade of the paint matches the bright gold of the World Cup trophy. Leather borders, known as lozines, reinforce the structure. Gleaming gold-plated brass corner protectors, clasps, and a heavy central lock secure the case. These metallic parts replicate trunk designs from the 1860s. Inside, light beige leather lines the walls, holding the 6.175-kilogram prize securely. The lid features the official partnership logo, celebrating the relationship between the French fashion house and FIFA.
You will see the trunk arrive on the pitch during the pre-match ceremony on July 19. A Louis Vuitton ambassador and a selected FIFA legend will carry the case onto the field. This ceremonial protocol began at the 2010 tournament in South Africa. The practice continued through the tournaments in Brazil, Russia, and Qatar, establishing a permanent link between sports history and Parisian luxury.
Alongside the main trophy case, the brand offers three limited-edition trunks for collectors. These pieces combine classic patterns with sports iconography. The Coffret 8 Montres watch case holds up to eight timepieces on removable cushions and costs 9,000 euros. For larger collections, the Cotteville 16 Montres case provides watch storage with a removable tray for 15,000 euros. The largest piece, the Malle Courrier Lozine 110 trunk, costs 55,000 euros. Each of these three collectible trunks has hand-painted graphics depicting the FIFA World Cup trophy. Buyers also receive personalized hand-painted initials on the canvas. These luxury items connect the street-level passion of football with high-end Parisian design, giving you a piece of sports history for your personal collection.
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