Summary:
- Atalanta BC and New Balance present the home kit for the 2026/27 season.
- The design features traditional Oasis Blue and Deep Black stripes with metallic elements.
- The jersey includes the traditional motto inside the collar and costs ninety-five euros.
New Balance released the Atalanta BC home shirt for the 2026/27 football season on July 16 at 10:00. This release marks the second year of the partnership between the Boston-based sportswear brand and the Italian football club. Last year, the club renamed the stadium the New Balance Arena, securing a deeper connection between the brand and the local Bergamo community. The new jersey costs €95 and is available on the official online store and select retail locations.
The design focuses on the traditional vertical stripes, pairing Oasis Blue with Deep Black. New Balance designers added subtle metallic accents to the fabric, drawing direct inspiration from the contemporary architecture of the New Balance Arena. This architectural link brings a modern aesthetic to the traditional kit. The premium jacquard fabric gives the shirt a textured finish, ensuring a clean and structured look on the pitch and on the street. The jersey combines terrace culture with athletic performance.
Inside the collar, a printed motto reads "La maglia sudata sempre" which translates to "always sweat the shirt." This phrase represents the core identity of the Bergamo club and the working-class spirit of the local community. The message serves as a daily reminder for players and supporters, emphasizing hard work, pride, and dedication. Black shorts and black socks complete the full uniform. New Balance integrated modern performance technology into the fabric to support breathability, fit, and movement during high-intensity matches.
Romano Zanforlin, the Commercial and Marketing Director of Atalanta BC, explained the selection. He stated the home shirt represents the true character of the club. The design reflects both local history and the competitive attitude driving the squad forward. Kenny McCallum, the Senior Director of New Balance Football Product, shared a similar perspective. McCallum noted the garment respects the classic identity of the nerazzurri while introducing elements of modern club growth. Fans in Italy and abroad are able to purchase the gear directly from the New Balance digital store or local club outlets.
Football shirts continue to influence urban street style far beyond the stadium gates, blending terrace subculture with contemporary fashion. This jersey represents a clean intersection of local youth subculture, sports design, and neighborhood pride. Bergamo's youth culture embraces the blue and black stripes as a daily uniform, wearing the colors in local cafes and music venues. The subtle metallic details on the shirt capture this urban energy, making the kit suitable for both match days and casual wear. By wearing this jersey, you show your connection to Bergamo and the club's proud history. By blending performance fabrics with a clean layout, New Balance delivers a piece of sportswear suited for modern culture.
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