NEW BALANCE ATALANTA BC 2026/27 THIRD KIT

New Balance/Atalanta BC

Summary:

New Balance released the Atalanta BC 2026/27 third kit on September 25, 2026.
The design features a toasted sesame base, gold 1964 crest, and geometric pattern from Bergamo's sundial.
The shirt costs €90 for the standard edition and €140 for the authentic edition.

New Balance released the Atalanta BC 2026/27 third kit on September 25, 2026, at 11:00 CET. New Balance serves as Atalanta's official kit supplier, focusing on integrating Bergamo culture into performance apparel. The American sportswear brand selected a toasted sesame base color for the shirt. Black accents and taffy blue trims outline the collar and sleeve borders. On the chest, New Balance placed the club's gold crest from 1964. This emblem references Atalanta's historic Coppa Italia victory era in 1963. You notice the all-over geometric jacquard pattern running across the fabric. The pattern draws direct visual inspiration from the 18th-century Meridiana Monumentale inside Bergamo's Palazzo della Ragione in Piazza Vecchia. The historical marble line on the floor of the Citta Alta square tracks solar light at noon. New Balance translates these geometric mathematical calculations into textile graphics.

The material composition centers on sustainability and athletic performance. New Balance constructed the shirt using 100% recycled jacquard polyester. An integrated stretch component allows full freedom of movement on the pitch. Engineered mesh ventilation zones line the side panels to facilitate continuous airflow during high-intensity play. The technical construction helps regulate body temperature under active match conditions. You get athletic performance combined with street-ready sportswear design.

The complete third kit uniform includes matching toasted sesame shorts with black striping and co-branded socks. New Balance offers the collection in unisex adult sizing as well as youth editions.

You purchase the official replica jersey for €90 through the New Balance online store and official Atalanta club outlets. The authentic player-issue version retails for €140. Select global sportswear stockists also carry the release across Europe. This jersey bridges Bergamo's architectural history with contemporary football culture. Your matchday wardrobe gains a distinct piece linking local heritage to modern sportswear aesthetics.