ASAP ROCKY AND PUMA DROP NEW CITY AND MILAN KITS

PUMA

Summary:

ASAP Rocky and PUMA launched football shirts for Manchester City and AC Milan.
You see visual elements from the unreleased album Dont Be Dumb on the apparel.
PUMA hosted release events in Manchester and Milan during September.

ASAP Rocky and PUMA designed two football shirts for Manchester City and AC Milan. You will notice the apparel follows the visual aesthetic of the upcoming album Dont Be Dumb.

The first design focuses on the English club. The shirt features a black and archive gold color scheme. Text reading DONT BE DUMB runs along the sleeve. A Manchester graphic appears on the back. A player exclusive version retains the traditional sky blue color. Small D.B.D. details sit on the sleeve. A stop sign print includes the text STOP SNITCHIN MANCHESTER.

ASAP Rocky stated PUMA has strong ties to both clubs. The artist wanted to apply his perspective to the shirts. He aimed to keep the product aligned with his creative language and the album philosophy. He intended to respect the history of each team.

The AC Milan kit combines team heritage with the rapper aesthetic. The design relies on red and black contrasts. You see the AWGE logo stand out alongside prohibition symbols. Dominique Gathier serves as the Vice President of Teamsport at PUMA. Gathier noted Rocky brings creative energy to all projects. Gathier explained the partnership aims to introduce football into unfamiliar contexts. The brand wants to maintain authenticity for the teams and the artist.

PUMA organized two promotional events in Manchester and Milan. The brand transformed a location in the Northern Quarter into the Dont Be Dumb Caff for one night on September 4. You had the chance to view the collection early. The German brand then hosted a public block party in the Tortona district on September 9. Fans purchased the clothing exclusively during these local events and at the official team stores.