ON EXPANDS OPERATIONS INTO FOOTBALL WITH KYLIAN MBAPPE

image outlining the business partnership between sportswear manufacturer On and professional football players Kylian Mbappe, Thierry Henry, and Sydney Schertenleib.

Summary:

On expands business operations to include football footwear and apparel.
Kylian Mbappe and Sydney Schertenleib test future products.
Thierry Henry assumes the position of Director of Football.

Swiss sportswear manufacturer On expands operations into the football market today. The company partners with Kylian Mbappe to develop new gear.

On started producing running shoes in 2010. The founders introduced structural midsole engineering known as CloudTec. Today, the corporation applies similar engineering principles to football. Kylian Mbappe serves as the primary global ambassador. He tests future footwear designs. His on-pitch statistics inform the development cycle. You get access to gear refined by a World Cup winner.

Thierry Henry assumes the position of Director of Football. He began consulting for On during late 2025. Henry manages brand strategy. He also handles relationships between the company and professional players. Sydney Schertenleib joined On earlier for lifestyle campaigns. The FC Barcelona player now tests prototypes designed specifically for women. Her feedback guides the manufacturing team.

The production facility relies on LightSpray technology. Engineers introduced this robotic manufacturing process in 2024. The system sprays a continuous filament. The robot forms the entire shoe upper without traditional stitching. The method reduces weight. The design fits close to your foot. Players test these prototypes directly on the pitch. Their input dictates structural adjustments.

Photographer Juergen Teller captured the launch campaign. The photo shoot took place inside the Zurich On Labs. His pictures show Mbappe, Henry, and Schertenleib standing near the robotic equipment. The visual presentation avoids standard sports marketing tropes. The documentation highlights the raw machinery inside the Swiss headquarters. You see the exact origin of your future sports equipment.

The brand aims to challenge established manufacturers within the sport. This entry represents a deliberate expansion beyond running tracks and urban pavements. Your choices for athletic footwear now include an option developed through Swiss engineering. The collaboration merges high-level competition data with industrial design.