Summary:
- On and LOEWE debut the Cloudsolo sneaker, featuring a single CloudTec Cloud element in the heel
- The collection includes an updated Cloudtilt slip-on and technical apparel pieces
- Products go on sale online October 16
Swiss performance brand On and Spanish luxury house LOEWE expand their partnership with a fall/winter 2025 collection. The release centers on the Cloudsolo, a new sneaker model developed through the combination of Swiss engineering methods and Spanish craft traditions.
The Cloudsolo introduces a design approach not seen in previous On releases. The shoe features one CloudTec Cloud unit positioned in the heel area. Engineers paired this element with a Helion superfoam midsole and flexible Speedboard plate. These three components work together to deliver support and cushioning for daily wear.
The upper construction uses translucent technical mesh. Quick-lacing elastic cords replace traditional lacing systems. Both brands place their logos on the shoe. The materials and closure system create a streamlined profile.
The collection brings back the Cloudtilt sneaker in a revised form. Designers transformed the model into a slip-on style. A knit sock construction with denim effect covers the foot. Rubber details appear at key points on the shoe. This version offers different styling options compared to the original Cloudtilt.
On and LOEWE developed a technical clothing line to accompany the footwear. The apparel selection draws from the texture focus seen in LOEWE runway presentations. Flocked anoraks lead the outerwear options. The texture treatment references the tactile elements present in the Spanish brand's seasonal shows.
The clothing range includes cargo pants designed for urban environments. Sports bras and long-sleeve tops address athletic needs. Mini skirts, tights, and shorts round out the bottoms selection. Each piece balances technical performance features with city-appropriate styling.
This marks another step in the ongoing relationship between the two companies. Previous collaborations established the groundwork for this expanded offering. The brands continue to explore how performance technology intersects with fashion design.
On brings expertise in running shoe development and proprietary cushioning systems. LOEWE contributes its background in leather goods, ready-to-wear, and craft-based production methods. The partnership draws on these distinct capabilities.
The Cloudsolo represents a technical advancement for On. Using a single CloudTec element differs from the multiple-unit approach found in other models in the brand's lineup. This streamlined configuration targets lifestyle wear rather than pure athletic performance.
Pricing details for individual items were not disclosed at the time of announcement. The complete collection drops online October 16. Distribution will occur through both brands' digital retail channels. Select physical retail locations will stock the collaboration, though specific store lists were not provided.
The fall/winter 2025 season sees multiple brands from different sectors working together. On and LOEWE position their latest effort within this broader trend. Their approach combines distinct brand identities while maintaining the technical standards each company built its reputation on.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.