Summary:
- Kylian Mbappé wore unreleased On footwear at Real Madrid training.
- The French forward left Nike after twenty years to sign a ten-year contract with On.
- Commercial sales for the new football boot collection begin in 2027.
Kylian Mbappé stepped onto the Real Madrid training pitch at Valdebebas wearing blackout prototype football boots from On. You are watching a major structural shift across global football culture. The French national team captain ended his contract with Nike after two decades, walking away from a relationship originating during his childhood in Bondy. His previous contract expired on July 31, clearing the way for a new venture.
Mbappé signed a ten-year deal with the Swiss sportswear company. You see a structured arrangement providing him direct equity ownership in place of standard endorsement checks. Tennis legend Roger Federer previously selected a similar equity model with the brand. Former French striker Thierry Henry joined the business as Football Director, bringing elite pitch experience to technical development. Swiss midfielder Sydney Schertenleib from FC Barcelona also joined the athletic roster.
An automated production method builds the prototype footwear. Robotic arms spray continuous filament over an outsole, creating a light, seamless upper without traditional stitching. You will see the consumer boot collection in retail stores in 2027. Mbappé will wear developmental footwear during La Liga matches while designers evaluate traction, upper durability, and ball control under competitive match conditions.
You observe pitch performance merging directly with street culture and corporate ownership. On generated over 3.1 billion euros in annual net sales before entering the football market. Legacy sportswear companies lose ground when top players choose equity stakes over basic endorsement fees. You follow an athlete building a personalized empire across sport, lifestyle, and global business.
This movement signals a fresh chapter for modern football culture. Players control their product lines, branding decisions, and financial futures. You watch sportswear history unfold as independent brands challenge traditional market dominance on the world stage.
Staff
Casawi Magazine: based in Milan, we celebrate youth culture, creativity, and community across fashion, sports, music, art, design & more.
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