Oscar-winning director Paolo Sorrentino has created a winter solstice film for Moncler Grenoble's latest campaign. The short film, "Winter Can't Wait", features the brand's ski and mountain wear collection while depicting winter sports in unconventional indoor settings.
The film showcases Moncler's archival pieces through Sorrentino's characteristic cinematic style, known from works like "The Great Beauty". Rather than traditional slope footage, the director places skiing and winter activities within domestic spaces, creating a humorous contrast between indoor environments and mountain sports.
Shot in a series of connected vignettes, the film captures moments between friends and families engaged in reimagined winter activities. The campaign highlights Moncler Grenoble's technical outerwear and bold color patterns from their historical collections, while maintaining Sorrentino's distinct narrative approach of blending realism with subtle irony.
The collaboration marks Moncler's latest partnership with notable filmmakers, as the brand continues to present its winter collections through artistic interpretations. The film's release coincides with the winter solstice, traditionally considered the start of the snow season.