PUSHA T AND PHARRELL LAUNCH GRINDIN' COFFEE

Summary:

• Pusha T and Pharrell Williams partner with Lavazza to launch Grindin' Coffee.
• The product line includes dark and medium roasts starting at $22 (€20) per bag.
• You purchase whole bean or ground options exclusively through the official webstore.

Pusha T and Pharrell Williams partner with 130-year-old Italian coffee company Lavazza to launch Grindin' Coffee. The brand name draws inspiration from the 2002 Clipse single produced by The Neptunes on the album Lord Willin'. The initial release presents two options: a dark roast and a medium roast. Both choices arrive in whole bean or ground formats suitable for espresso, cold brew, and drip filter brewing methods.

You purchase individual coffee bags online for $22 (€20) each. The project includes branded apparel items like $35 (€32) dad hats, $40 (€36) t-shirts, $60 (€55) crewnecks, and $70 (€64) hooded sweatshirts. A launch bundle containing both roast selections with a diner mug or hat sells for $79 (€72).

Sourcing regions define the specific taste profiles of each release. The dark roast blends beans from Central America, South America, and Southeast Asia. This combination produces notes of cocoa, caramel, and brown spices. The medium roast relies on beans from South America. You experience notes of bittersweet chocolate, caramel, and roasted hazelnut in this preparation.

Shared daily habits inspired this business venture. The pair drank black coffee and strong espresso during 5 a.m. recording sessions. Pusha T and Pharrell Williams maintained a strict routine of early morning studio work followed by 25-mile bicycle rides. Williams noted coffee remained a constant element in the studio during recording sessions across two decades of musical collaboration.

Lavazza manages roasting operations in Turin, Italy, applying techniques refined since 1895. Direct sales run through the official website. You order both roasts and official apparel items directly on the webstore now.