SLAM JAM AND PUMA RELEASE MOSTRO COLLABORATION

Summary:

• Slam Jam and Puma have collaborated on a new version of the Mostro silhouette featuring tribal camo patterns in two colorways
• The campaign was shot in Tokyo with photographer Nathalie Scarlette, drawing inspiration from Fruits magazine's documentation of Japanese street culture
• The shoes launch July 3rd at Slam Jam stores and July 7th at select retailers worldwide

Italian retailer Slam Jam has partnered with Puma to create their interpretation of the Mostro silhouette. The collaboration follows more than a year of anticipation as the model has experienced renewed interest in the sneaker market.

The Mostro originally gained recognition in the late 1990s and early 2000s as part of Puma's experimental footwear line. Its distinctive design, characterized by velcro straps and a streamlined profile, became associated with various subcultures and alternative fashion movements during that period.

For this collaboration, Slam Jam has applied a tribal camo pattern across the upper, creating a visual connection between the retailer's aesthetic and the shoe's design language. The pattern appears in debossed form, giving it texture while maintaining the Mostro's sleek silhouette. Two colorway options will be available at launch.

The campaign imagery was captured in Tokyo by photographer Nathalie Scarlette. The choice of location references Fruits magazine, a Japanese publication that documented Tokyo's street fashion and youth culture from the late 1990s through the 2000s. Fruits regularly featured the Mostro in its pages, worn by various individuals representing different style tribes and subcultures.

Scarlette's photography focuses on contemporary Tokyo street culture, showing how current style communities in the city incorporate the Mostro into their wardrobes. The campaign emphasizes the shoe's continued relevance within alternative fashion circles.

The Mostro collaboration will first be available on July 3rd at all Slam Jam locations, including the Beijing store, which will feature a dedicated installation for the launch. The shoes will then reach select retailers globally starting July 7th.