Central Embassy in Bangkok is hosting Italian artist Lucas Zanotto's first Southeast Asian exhibition, featuring a collection of snowmen installations throughout the luxury mall. Running until January 5, 2025, the exhibition centers around a 45-foot Christmas tree and explores the contrast between winter imagery and Bangkok's tropical climate.
The exhibition, titled "CENTRAL EMBASSY LET'S CELEBRATE 2025: VERY WARM WISHES", spans multiple areas of the mall. On Level G, visitors can find the "FROSTY CHRISTMAS YARD" dominated by the towering Christmas tree. The "GIANT SNOW CUBE" installation occupies OPEN HOUSE on Level 6, while the "WARM WISHES TUNNEL" creates a path to the neighboring Central Chidlom.
Zanotto, known for his work in design and animation, has created an adoption program called "SNOW TROOP" where visitors can support environmental conservation through the WWF Foundation by symbolically adopting snowmen figures.
The mall has added a holiday market, the "MELTING VILLAGE MARKET", selling eco-conscious gifts. Visitors can participate in craft workshops or capture moments at a photo area featuring Zanotto's designs. The rooftop hosts the "HOLIDAY IN THE SKY FESTIVAL" with live performances.
The exhibition supports Thailand's tourism strategy to establish the country as a cultural destination.
Location: Central Embassy, 1031 Phloen Chit Rd, Pathum Wan, Bangkok, 10330