ZALANDO ANNOUNCES ACCESS ALL AREAS FESTIVAL IN BERLIN

Zalando

Summary:

• Zalando will hold the first Access All Areas festival in Berlin on 24 and 25 April 2027, with RAYE as the first announced artist.
• Up to 40,000 visitors will attend at Station Berlin and Tempodrom, with 14 partner brands including adidas, Calvin Klein and Nike.
• Zalando Plus members get free tickets from January 2027 in markets where the programme is available.

Zalando announced Access All Areas (AAA), a festival covering music, fashion and culture, on 5 October 2026. The first edition runs on 24 and 25 April 2027 in Berlin, where the company was founded in 2008.

RAYE is the first artist confirmed. The singer-songwriter has received four GRAMMY nominations. Zalando says more artists will be named in the coming months.

The festival takes place at two Berlin venues, Station Berlin and Tempodrom. Up to 40,000 visitors will attend. The programme includes live performances, creative experiences and product moments tied to partner brands. Zalando describes AAA as a development of Bread&&Butter by Zalando, adapted to how people engage with culture today.

Fourteen brands will take part. adidas, Calvin Klein and Nike are the main partners. Asics, Dr. Martens, lululemon, New Balance, On, Puma, Tommy Hilfiger and Vans join them in fashion and sportswear. Beauty of Joseon, Kérastase and MAC cover beauty. The brands will run product drops, creative sessions and branded spaces during the event.

Tickets are free for Zalando Plus members in markets where the programme is available. Member access opens in January 2027, and Zalando will share further details later. Zalando Plus is the company's loyalty programme. It has more than 20 million members across 17 European markets, including Italy, Germany, France and Spain.

You do not need to be in Berlin to follow AAA. Customers in other markets can reach festival content, livestreams and exclusive drops through the Zalando app, during the weekend and outside it.

James Rothwell, Marketing SVP at Zalando, called AAA the company's love letter to Berlin, the city where Zalando started.

Zalando says it will announce more information on the programme, artists and partners before the festival.