Summary:
- Zara launches collaboration with designer Ludovic de Saint Sernin featuring leather pieces and sheer designs
- Collection draws from New York City energy and fashion from the 1980s through early 2000s
- Alex Consani and Amelia Gray appear in campaign directed by Gordon von Steiner
Zara has partnered with designer Ludovic de Saint Sernin for a new collection. The partnership follows de Saint Sernin's work as guest couture designer for Jean Paul Gaultier in January 2025.
The collection takes inspiration from New York City's energy and fashion aesthetics spanning the 1980s through the 2000s. These decades shaped de Saint Sernin's early understanding of fashion design. The pieces reflect his approach to construction, graphic elements, and form.
The range includes leather pants, a black sheer dress with leather top, and other garments featuring de Saint Sernin's design signatures. The collaboration makes his aesthetic available to Zara's global customer base.
De Saint Sernin addressed the project in a statement. He described the collection as representing his vision of an ideal wardrobe. He noted the quality of the pieces and expressed interest in seeing them worn widely. The designer emphasized the reach of the collaboration through Zara's distribution network. The partnership allows people worldwide to access his design work.
Gordon von Steiner directed the campaign film. The visual work references Downtown Manhattan, the central area of New York City. The setting connects to the collection's inspiration sources.
Models Alex Consani and Amelia Gray front the campaign. Both have worked with de Saint Sernin since early in his career. The designer also appears in the campaign imagery himself.
The collection becomes available on November 17. Customers will find the pieces on Zara's online store and in select physical locations worldwide. The brand has not specified which stores will carry the collection.
De Saint Sernin established his namesake label and built recognition for his approach to design. His work combines tailoring techniques with sensual silhouettes. The designer has dressed clients and shown his collections in Paris.
The Zara collaboration represents a different scale of production and distribution compared to de Saint Sernin's main line. The partnership follows a pattern of fashion retailers working with established designers to create accessible collections.
Previous collaborations in the fashion industry have brought designer aesthetics to wider audiences through major retail channels. These partnerships often generate attention for both the designer and the retailer.
The timing of the release places the collection in stores before the end of the year shopping period. November launches allow retailers to offer new merchandise during a high traffic season.
Zara operates as part of Inditex, one of the largest fashion retail groups globally. The company produces multiple collections each year and maintains a fast production timeline. This collaboration adds a designer perspective to the retailer's offerings.
The collection's price points and full range of pieces have not been disclosed in available information. Additional details about the collaboration will likely emerge as the launch date approaches and the collection becomes available for purchase.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.