PUMA and luxury streetwear label Off-White have created AC Milan's fourth kit for the 2024-25 season, according to sources close to the club. The kit is expected to launch in February 2025.
The collaboration builds on Off-White's role as AC Milan's Style and Culture Curator, a position the brand has held since 2022. During this partnership, Off-White has designed the team's formal attire, including the distinctive varsity jackets worn by players before matches.
This fourth kit represents the first time Off-White has designed actual playing uniforms for the Italian club. Sources suggest the design incorporates AC Milan's traditional red and black colors while referencing the team's "Diavolo" (Devil) nickname.
The partnership reflects the growing intersection between high fashion and football. While brands like Stone Island, Palace, and Daily Paper have worked with various clubs, the AC Milan and Off-White collaboration has generated particular interest among fans and fashion enthusiasts alike.
Previous Off-White designs for AC Milan include Champions League formal wear featuring minimalist black double-breasted suits. The new fourth kit continues this aesthetic fusion between football tradition and contemporary fashion design.