AIR JORDAN 4 "LONDON" RELEASE DATE AND DETAILS

Product image and text overview for screen readers detailing the specifications and drop date of the Air Jordan 4 London sneaker.

Summary:

Jordan Brand sets the UK exclusive Air Jordan 4 London for a September 12, 2026 release.
The sneaker features shaggy gray suede, translucent LDN heel details, and hidden inner-tongue text.
Retail pricing stands at $220 USD (€202 EUR) across Nike SNKRS and select British stockists.

Jordan Brand expands its international presence with the Air Jordan 4 "London", launching on September 12, 2026. You will find this regional exclusive at select U.K. retailers and online through Nike SNKRS for $220 USD (€202 EUR). The release arrives shortly after Jordan Brand signed an apparel deal with the London Lions, marking the first British basketball club to wear the Jumpman logo on court.

The sneaker swaps standard smooth nubuck for a raw, shaggy gray suede upper. Dark Smoke Grey side netting and lighter gray eyestay clips contrast against a black midsole, black TPU wings, and black interior lining. A sandy hemp shade wraps the rear section of the midsole. Rust-brown accents, officially designated as Red Bark, color the rubber outsole along with the tongue logo and heel branding.

Specific design details pay direct homage to London youth culture and street style. Transparent TPU material overlays the heel tab, positioning clear raised Air text directly above a visible LDN graphic. Flip the tongue inside out to view an embroidered Say Less tag, referencing popular local slang. Striped insoles, a custom hangtag bearing Nike branding, and special city packaging complete the shoe, which carries style code IV6048-001.

You secure your pair on release day through Nike SNKRS U.K. and select regional stockists. This launch represents Nike's effort to deepen ties within European basketball culture, building on local court sponsorships and urban sports initiatives. Track store raffles, keep your notifications active, and prepare for the September 12 drop.

Designed in unisex sizing, the silhouette builds on Tinker Hatfield's 1989 design while adapting to regional street aesthetics. Expect limited production numbers tied to regional distribution. Stockists will release pairs at 8:00 AM BST on launch morning.