GIORGIO ARMANI AND KITH PRESENT DREAMS OF THE DUNE IN MARRAKECH

image about the Giorgio Armani and Kith menswear collection Dreams of the Dune, shown in the Agafay Desert near Marrakech, with details on the clothing, the ASICS, Diemme and ‘47 collaborations, and the 16 October launch.

Giorgio Armani/Kith

Summary:

Giorgio Armani and Kith showed the third chapter of their collaboration, Dreams of the Dune, at sunset on 9 October in the Agafay Desert, south of Marrakech.
The collection covers ready-to-wear, accessories and footwear, with capsules made with ASICS, Diemme and ‘47.
The collection launches on Friday 16 October at select Giorgio Armani stores, all Kith stores and online.

Giorgio Armani and Kith showed Dreams of the Dune at sunset on 9 October in the Agafay Desert, south of Marrakech. The collection is the third chapter of their menswear partnership and spans ready-to-wear, accessories and footwear.

Ronnie Fieg, founder, CEO and creative director of Kith, worked with Giorgio Armani to select silhouettes from the house’s design vocabulary and rework their construction, proportions and fabrics. Newly developed menswear pieces join them.

The palette follows the desert. Black and deep blue shift into dark brown, burnt earth and leather tones, then reach sand, greige, grey and icy white. Fabrics, layering and silhouettes follow the same progression from dark to light.

Outerwear includes a belted shearling jacket, a two-tone lamb leather utility jacket and a lambskin suede blouson. Shearling blousons and aviator-inspired jackets are made in limited quantities. Tailoring keeps deconstruction, softened shoulders, relaxed volumes and distinctive neck closures. Trousers are wide and fluid, and the cargo styles use virgin wool, cashmere or pure hemp natté.

Knitwear includes a reversible sweater blouson, striped inside and solid sand outside, a short-sleeved two-button sweater and a belted virgin wool shirt. Prints draw on wind-shaped dunes. Scarves, foulards, gloves and hats add layers, and the accessories cover leather goods, travel pieces, small accessories and eyewear.

Three collaborations add footwear and headwear. ASICS contributes the GEL-MAI 0.1 in two colorways: Quarry, in pigskin suede with hairy suede overlays, and Safari, in pigskin suede and nubuck. Diemme makes five boots with Vibram soles: Ampezzo, Stefano, New Tirol Wing, Winchester Mid and Alpini. ‘47 supplies nine caps in Italian wool, cashmere, lambskin leather and duck canvas, each with an embroidered New York Yankees logo on the front.

You will find the collection from Friday 16 October at select Giorgio Armani stores and all Kith stores. Online sales start at 11AM on Kith.com and the Kith App in New York, London, Paris and Tokyo time zones. The ASICS shoe is sold exclusively at Kith stores, Kith.com and the Kith app. Casper Kofi photographed the campaign in Marrakech, and the images were released on 13 October 2026.