KITH, GIORGIO ARMANI AND ASICS REVEAL THE GEL-MAI 0.1

KITH, Giorgio Armani and ASICS reveal the GEL-Mai 0.1 with grey shaggy suede and navy GEL units. No release date or price is confirmed.

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image about the KITH, Giorgio Armani and ASICS GEL-Mai 0.1, a grey shaggy suede sneaker with navy GEL units and no confirmed release date or price.

Greg Yuna

image about the KITH, Giorgio Armani and ASICS GEL-Mai 0.1, a grey shaggy suede sneaker with navy GEL units and no confirmed release date or price. (image 2 of 5)

Greg Yuna

Summary:

KITH, Giorgio Armani and ASICS have revealed a three-way GEL-Mai 0.1, first seen during KITH's annual trip to Marrakech.
The sneaker has a grey shaggy suede upper, exposed navy GEL units and co-branding below the collar.
KITH has not confirmed a date or price. A Monday Program drop is expected.

KITH, Giorgio Armani and ASICS have revealed the GEL-Mai 0.1, a sneaker made by three brands. The first images appeared during KITH's annual trip to Marrakech, and several sneaker outlets name the colorway Dream of the Dune. Ronnie Fieg, the founder of KITH, has worked with the GEL-Mai 0.1 before. This version brings Armani into the existing link between KITH and ASICS.

The upper uses grey shaggy suede. Exposed navy GEL units sit in the midsole and contrast with the soft material. Co-branding appears below the collar. The silhouette keeps the asymmetrical lacing of the GEL-Mai line. Photos of the pair show white laces and a black Armani eagle logo on the inner side.

Armani and KITH began working together in 2024 on The Archetype, a suiting collection built around four concepts. The partnership later produced a New York Knicks capsule. The GEL-Mai 0.1 moves the relationship into footwear, with ASICS supplying the base model. The release continues KITH's 15th anniversary year, which also brought back the ASICS GEL-Lyte III "Salmon Toe." Sneaker News points out Armani has mostly made its own footwear or worked with a small circle of outside names, including 10 Corso Como and Sergio Rossi.

KITH has not announced a release date or price. Outlets expect the pair soon through KITH shops and kith.com, most likely as a Monday Program drop. Separately, Milano Finanza reports the third KITH and Armani menswear collection, also titled Dream of the Dune, shows on October 9 in the Agafay desert near Marrakech. The paper lists sales from October 16 in flagship stores of both brands and online. KITH has not said whether the shoe launches with the clothing.

Until KITH confirms a date, follow the brand's online store and your local KITH shop for updates.

image about the jacket of Kith and Giorgio Armani in Marrakech

Kith/Giorgio Armani

Eric Grischott

Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.